Paramount Pep (1923)

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4 Paramount Pep “BUT ABOVE ALL THINGS, TRUTH BEARETH AWAY THE VICTORY” This Publication is Distributed Only to Officials and Employees of the FAMOUS PLAYERS-LASKY CORPORATION Its Contents are Strictly Confidential PAUL L. MORGAN Editor Vol. 7 JANUARY 24, 1923 No. 29 A Little Argument and a Great Truth By Jad An exhibitor, a PARAMOUNT booster of old, criticized our first six months’ output of group six by making the broad statement that he did not make money on our big pictures excepting “MANSLAUGHTER.” He was instantly challenged on that point and being very fair indeed, agreed to produce his records of all big pictures played of that group. His figures brought out a great truth. He had made consistent money on our big pictures on an average thruout, not figuring “MANSLAUGHTER,’ but the profit made on “MANSLAUGHTER was so much greater than the others that it stood out like a sore thumb. This is significant. In due fairness to the sagacity of this exhibitor be it said he never would have brought up this subject if he had analyzed it from that angle. Th is also brings home a point to us that is well to bear in mind and it would be well if every exhibitor recognized it. “MANSLAUGHTER” was a leader; a trail blazer. It opened up to many exhibitors, possibilities of gross receipts and net profits not dreamed of before. All hats off to the leader. It is the leader who carries the crowd with him and develops greater fields. Look carefully over the SUPER-39 and you will find many more leaders there and these leaders will blaze newer trails and open up even greater possibilities than ever. Surely no box-office needs a greater tonic than that. Fast Work Speaking of fast work. F. H. Blakely’s department at Cleveland, recently received a communication from Dallas by wire, asking for lithographs. The wire was dated the 12th, Blakely’s orders were out on the 13th and away down in Dallas material was received on the afternoon of the 16th. This is what we call speed. Wilkes-Barre B. M. You have seen the layout of the Wilkes-Barre Exchange on the front cover; read about their auspicious start in the new territory and now we present to you Mr. Earl W. Sweigert, Branch Manager of that peppy little exchange. It will be remembered that Mr. Sweigert was formerly Sales Manager at the Philadelphia office and his record there made his promotion to Branch Manager at Wilkes-Barre automatic. Strong for Reid As we go to press letters are pouring in from exhibitors in all parts of the country in which they state that their public is ninety-nine per cent in favor of Wally Reid. The latest comment is the Alston Theatre, Alston, Mass., in which the exhibitor writes to Walter Scates, our Branch Manager at Boston, that after careful canvass, eleven people out of twelve hundred representative patrons of his theatre were the only ones adverse to seeing Reid’s piotures in the future. The balance, as the exhibitor expresses it, wanted him to live on forever. Canadian Records Shattered During the week ending January 13th, “Knighthood" played at the Toronto Hippodrome to 47,283 people. This breaks all records for the attendance at any picture in one week since the motion picture came to Canada. George Smith, Toronto Exploiteer, had considerable to do with this success through his splendid newspaper work, window displays, mailing material and street ballyhoo of Tudorcostumed misses distributing heralds. He thoroughly sold “Knighthood” to Toronto amusement goers. “It is not the hours you put in that count; it is what you put into the hours.”