Paramount Pep (1923)

Paramount Pep 7 Fanfotos F. L. Collins, St. Louis Accessories Manager, just advises that he sold the Missouri Theatre, St. Louis, a whole slough of Fanfotos. They print their week’s program on the back. Incidentally, if Fanfotos are good enough for the Missouri, they are good enough for any theatre in the world. The Right Spirit P. Morgan, We have your letter of January 15th, relative to “Pep’s Accessories Bin.” Without a doubt, we all deserve a severe “panning.” You may rest assured you will receive our cooperation hereafter. Very truly yours, Irving W. Fischer, Accessory Manager. Cohen Writes The big fellows are not being overlooked and I find that the herald-letter idea originated by Mr. Gluck, of the New York Exchange, is proving very helpful. We are constantly changing the wording; for instance, the other day we sent out a herald-letter with the reading: Day by day, in every way, our heralds are getting better and better. Naturally there are some wise-crack comments from the exhibitors who return the letter with an order for heralds and this all helps. I want to say I am getting real cooperation from Harry Swift, who is proving an indefatigable worker on behalf of accessories sales. Before he goes out on a trip he tells me what towns he is going to visit and with the data that I supply him, he is able to bring back some very fancy accessories orders. The New Year looks very, very rosy to me. Cincinnati Accessories Mgr. Fox and Roios H. B. Fox, one of our latest additions to our Accessories staff and Accessories Manager at the Denver Exchange, is following up and turning loose his surplus stock on rotos by writing the exhibitor direct, after consulting the Booking Department, explaining to the exhibitor the value of these rotos as relating to good advertising. He also mails a sample with the letter. The result : his stock is depleting. Kantner and Accessories Oscar A. Kantner, Exploiteer at Atlanta, believes in arm-in-arm cooperation with the Accessories Department and has already planned visits with Accessories Manager Freeman to a number of towns in the territory to the interest of more accessories. Watch ’em go. An Idea for the Roys in the Field From W. W. Caldwell, Oklahoma Accessories Manager In selling window cards, heralds and roto sections in the smaller towns, I found some exhibitors objecting to the cost of imprinting. While I have never accepted this argument without contesting it, I have made an arrangement which I believe will break down any sales resistance in this connection. I have arranged with the O. K. Stamp & Seal Co. of this city to make up on our request, for any exhibitor who desires one, a set of rubber stamps, one for heralds, one for window cards, etc., on which the letters are changeable. We have already had a number of requests for these from exhibitors. Mr. Leachman, Manager of the Pastime, Woodward, Okla., bought a set of stamps for $11.15, three weeks ago, and claims to have saved $25 in that length of time. This idea is submitted for what it might be worth to some of the other boys. “McVickers’ Order” J. J. Hess, Chicago Accessories Manager, advises us of the sale of 75,000 heralds on “ADAM’S RIB,” for McVickers’ Theatre, Chicago. Beat that ! BUXBAUM SAYS: There’s no use selling big pictures at big prices if you don’t sell accessories to exploit them. New Haven Stepping New Haven is another Exchange which is starting out right now to win the 1923 accessories prize. V. Johnson, Accessories Manager, is turning in some handsome business in proportion to the size of the Exchange. If the whole country delivers on the same basis as New Haven, we will give Mr. Kent about a fifty per cent, increase in accessories business this year. Salesmen Accessories Orders Here's the specimen of orders coming in Washington from salesmen. This one was just received from Salesman Lane from Roanoke, which calls for 7,000 fan photos, 20 insert frames, 20 insert cards on each production, oodles of heralds, 10 24-sheets on the big productions, 20 24-sheets on "Knighthood.” We’ll say Lane is doing some real fine selling.