Paramount Pep (1923)

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Paramount Pep 3 The Boston Crew We Call This Service Charles Behlen, salesman coverning zone 5 out of the Cincinnati office, recently made a trip into at five o’clock in the afternoon. He went straight his zone and arrived in the town of Blackey, Ky., to the theatre and upon inquiry for the manager was told that there would be no show that night as the operator’s father died that afternoon. Behlen realized his situation, peeled off his coat and offered his services and 7 o’clock found him in the operator’s booth of the theatre. He ran the entire two shows and prevented the theatre from being dark that evening. Is this not a wonderful incident of Service? It is also an incidence where the value of knowing something besides selling the product comes in handy. We hasten to congratulate Behlen on this feat and we know that the exhibitor appreciates it many more times. Can’t Phase Ruane Jim Ruane, Albany Accessories Manager, says : “I have one incentive at being at the bottom of the list and that is that I can climb to the top,” — so watch us go as I refuse to stay at the bottom of the list any longer. Scatter ’Em Far and Wide The “Super 39” squadron is going to scatter the contracts far and wide. If you are a part of this squadron do your part because if one airplane drops out that means one less on the squadron and a certain part of the territory will not be bombed. Above is a photo of our Boston Accessories Department which is under the guiding ihand of R. P. Collins. They are, from left to right in the front : William McKeever, Edna Burns and Helen Moore. In the background, left to right, they are : Pauli Pelletier, Alice Mountain, Paul Hawkins and Russell P. Collins. Mexico Gets Some Exploitation Mexico City’s motion picture public received the surprise of its life as a result of the exploitation campaign conducted for “Manslaughter” during its record-breaking run at the Teatro Olimpia last month, according to word received by E. E. Shauer, Director of our Foreign Department, from William C. W’inship, recently installed as Manager of our Mexico City office. In cooperation with the management of the Teatro Olimpia, our first run house in Mexico City, an automobile was installed in the theatre lobby with cut-out signs showing the big scene of the showing of Cecil B. De Mille’s masterpiece. Shortly afterwards a squadron of police appeared on the run and demanded information as to how the car had gotten into the lobby. They were acting under the impression that efforts were being made to conceal a street accident and were not appeased until they were given insight into the new departure in picture exploitation. But this was not all ! Peons for miles around heard of the novelty and brought in their pesos in an effort to buy chances on what they supposed was a public raffle. They, too, were disappointed, but some remained for the show and came away highly delighted with what they had seen. “Manslaughter" made a tremendous hit in Mexico City and did a capacity business throughout its run. Newspaper criticisms were the most laudatory ever given a motion picture, the critics of the leading dailies using up a large stock of adjectives in praising the production.