Paramount Pep (1923)

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Paramount Pep 7 “A Sales Idea” J. J. Hess, Chicago Accessories Manager, has employed a unique method to sell the herald booklets on the “Super 39.” To discourage patrons from, throwing them away (as some of them will always do), Hess suggests to the theatre that they use an automatic stamp numbering each of the books. Upon the date they play the last of the 39, they can give away prizes to winning numbers, telling their patrons in advance to bring the books back. He also suggested that the manager of the theatre personally sign in the space provided under the preliminary announcement on the first page, thus carrying an even more personal message to his patrons. These are both good ideas. You might use them to good advantage. Match This Morris Gluck, New York Accessories Manager, noted in PEP that J. J. Hess, Chicago, sold the McVicker’s theatre 75,000 heralds on a single production. This being a challenge, Gluck has hurled back and doubled Hess’s order and sold 150,000 heralds on “Knighthood,” to the Loew Circuit. The proportion is not as large as it appears to be, for the McVicker’s Theatre is a single house while Loew controls several theatres, BUT, Loew does not even buy heralds and especially over the 100,000 mark. Freeman’s Letter O. L. Freeman, Atlanta Accessories Manager, is sending out some very strong letters these days in his latest correspondence, frankly talking on comparing the accessories with a rainbow after a storm. The letter practically gives a message to the effect that you break your neck to look at the rainbow and there is no reason why exhibitors can not make rainbows out of their accessories on each production. This is another sales talk and one that could be picked up by all of you boys in the field, not only to sell the exhibitor accessories, but to show him as well the most attractive way to display them. DON’T FORGET THE SERVICE END OF OUR BUSINESS. Sample Idea Works “Irv” Fischer, Minneapolis Accessories Manager, took up Mel Shauer’s suggestion about sending samples of insert cards to exhibitors and the very first crack out of the box received a handsome order from an exhibitor, who previous to receiving the sample had never entertained an idea of purchase of this kind. Get busy, boys, on this and duplicate Fischer’s feat on the insert cards. A Beautiful Three-Sheet Accessories Representation In the month of January, Oklahoma has averaged 11 3/10% of their film rentals in accessories sales. This is good accessories representation. Bergen’s Idea B. Bergen, Sioux Falls Accessories Manager, has started the ball a-rolling on gilt frames and insert cards. He has furnished each Sioux Falls salesman with a sample frame, cut in two, and hinged so it will fold in a carrying case.