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12
Paramount Pep
Lasky, Back From Coast, Pays Fine Tribute To
Producers of New Paramount Pictures
“Adam’s Rib,” “The Covered Wagon,” and “Bella Donna,” Three of Greatest Pictures He Has
Ever Seen, He Says
On his return to New York this week after having spent several months at our West Coast studio in Hollywood, Mr. Lasky immediately went into conference with Adolph Zukor and S. R. Kent, who will sail Saturday for Europe, and then made announcement of several important production plans.
“Before leaving Los Angeles,” said Mr. Lasky, “I saw three wonderful pictures. One of them was Cecil B. De Mille’s ‘Adam's Rib,’ which is one of the most unusual pictures ever produced by the man who has made so many unusual productions. I expect that ‘Adam’s Rib’ will furnish a great deal of public comment, because it treats of the modern young girl in an entirely new vein. Taking the opposite stand from the terrific indictment of the fiapper in ‘Manslaughter,’ Mr. De Mille shows in ‘Adam’s Rib’ that beneath the fluff, the callousness and
the recklessness of the new girl is sturdy pri: ‘Adam’s Rib’ will be one of Mr. De Mille’s greatest successes, and that I am not alone in this belief was amply proved by the enthusiastic praise given the picture by all of the Los Angeles reviewers following its opening at Grauman’s Rialto Theatre Sunday.
“Another great picture we have just finished is James Cruze’s production of Emerson Hough’s novel, ‘The Covered Wagon.’ This picture is truly epic — a thrilling story of the most romantic phase of American life, and not only has Mr. Cruze made one of the finest pictures ever produced in our studio, but he also has done a piece of work which will set a new standard in motion picture production. ‘The Covered Wagon’ is truly the great American picture, and it will do more to cement the place of the motion picture as an art and a public force than any other picture ever produced.
“Of an entirely different type, but just as thrilling and beautiful is ‘Bella Donna,’ the first picture starring Pola Negri made in America. Produced by George Fitzmaurice, this picture is truly sensational, and it reveals a Pola Negri that has never been seen on the screen before. Given our great production facilities, with American lighting, American
ciple and generosity of heart. I firmly believe
High Honeymooning
When Walter Hiers and his bride, “Peaches," arrived at the Home Office they immediately had a date with PEP’S cameraman to ascend to the roof of our Home Office and pose for several pictures.
It was real cold on the roof but that didn’t phase the bride and groom as is evidenced by the happy smile on the faces of both.