Paramount Pep (1923)

Paramount Pep 7 Talks by “Bernie” Freeman Editor’s N ote ; — iV , Bernard Freeman, Special Sales Representative out of our Sydney, Australia, Office, has written a series of articles that are bound’ to prove immensely interesting to the readers of PEP , and we are reproducing his first, telling in a unique way of exploiting pictures in Australia. “Considering the fact that we are many thousands of miles away from Australia and the continent, one must take this point into consideration when the enterprising instinct in the matter of advertising is the point of discussion. “The Australian Exhibitor has a way of advertising all his own. All the big first run houses have what is known as a ‘spruiker’ in front of the theatre, announcing to the passerby the program that is on and also telling in a brief way the story of same. A man who proves himself a good spruiker is in demand and is paid a fair price. “First run houses also decorate their lobbies by means of huge banners or calico signs and drapings, which remind a person from America of a Hallowe’en celebration. “Newspaper advertising is done in a very extensive way, and it is no uncommon thing to see full page spreads advertising our product. “Personally, I was very much impressed with the way Exhibitors of Australia and New Zealand advertise their pictures, and I can truthfully say that in my opinion the Australian Exhibitor is a much better and bigger advertiser than the average American Exhibitor.” To Merit Your Patronage and Retain Your Good Will and Confidence Is Our Constant Aim to Serve You With PARAMOUNT ACCESSORIES. H. B. FOX, Accessories Manager, Denver, Colo. Freeman Over the Top The word Quota loomed up as a mere trifle in the Atlanta Exchange on accessories for week ending March 21st. O. L. Freeman, Accessories Manager, just seemed to have stepped on the gas and opened her wide, for lie went over his weekly quota by a clean thousand and brought in an accessories net sale to the amount of $2,438.24. Some of the items that constituted this record sale circ i 2,818 1-sheets, 1,064 3-sheets, S64 6-sheets, 212 24-sheets, 137,600 heralds, 3,808 window cards, 511 insert cards. O. L. tells us that he is going after another big sale to convince us that quotas do not worry him in the least. Congratulations for this record sale, as _ it shows concentrated efforts and thoughtful distribution of accessories. Louise from Atlanta This is a peppy young lady by the name of Louise Smith, a member of the Contract Department of our Atlanta Exchange. Miss Smith has been connected with this Exchange for a great length of time and is so familiar with the Atlanta territory that she knows the seating capacity of every theatre in every zone served by Atlanta. Milwaukee Murmurs By R. C. Gary Mr. Neil Agnew, former Sales Manager of Chicago Exchange, has taken up the managerial reins of this office with a spirit and a familiarity which compares well with the average Paramount “old timer,” and since when we speak of such, we mentally visualize a being which is the “Acme of Proficiency,” no small importance should be attached to that statement. Welcome to Milwaukee, Neil — we are all for you and with you. Ladies and Gentlemen, we take great pleasure in announcing that Mr. Bert Reisman, who holds numerous distinctive records in the film game, unique among which is that established by him which earned him the title, “One A Day” Bert, is again with us. Bert left us nine months ago for K. C. office, where he made a record for himself. Recently he returned to the fold. We welcome him back and hope that he will not cause us heart failure by suddenly skipping a day in corraling one contract. Mr. C. A. Stimson, who covers Zone 1, has been with our organization about six months. During that time he has succeeded in putting Paramount conspicuously on the map in northern Wisconsin. If “Doc” keeps up the pace he has set for himself, a bill will be submitted to Congress to change the name of Wisconsin to Paramount. Mr. Stimson has done remarkable work in not only obtaining new contracts, but getting increases in rental on existing ones, aside from promoting such a cordial relationship between the exhibitors and our exchange that should be far-reaching in securing further business. However, that’s not all. “Doc” is a shark on selling — he eats them alive. The booking department is out to break all records for the month of April. Bookings are coming in fast and everybody is working to make April the record month of the year. Louise Smith