Paramount Pep (1923)

Paramount Pep 5 PUT YOUR Division Over The Quota Line New York Exchange Moves in Less Than Twenty four Hours Tom Kilfoil Responsible for This Startling and Meritorious Feat in Moving the Largest Motion Picture Exchange in the World “Off with the old, on with the new” was the cry issued by members of the New York Exchange on April 4th, when, at three o’clock in the afternoon the first load left 729 Seventh Avenue, en route to the new New York Exchange at 331 West 44th Street. From then on the steady, thorough and speedy movement was carried thru until the last load reached the new exchange at 2:30 in the morning of April 5th. Although reticent to admit, Tom Kilfoil deserves full credit for the handling of this gigantic proposition in losing not a single day’s business in moving the world's largest film exchange. It was a big job and was done in the right way and these were a few of the items which had to be moved and put in working order inside of thirty-six hours : 8,700 reels of film, anywhere from five to ten tons of accessories, sixty-three desks, one hundred thirty-eight chairs, twenty inspection tables and five shipping tables. These of course are exclusive of the hundreds of small articles that accompanied the many loads thru the big city. TWO EXCHANGES IN ONE Pola’s Double The building, while outwardly appearing as one exchanges, houses two distinct exchanges ; namely, New York and New Jersey. Both exchanges are operated exclusive of the other. The building itself is absolutely one hundred per cent fireproof and contains a most up-to-date sprinkler system thru out with, plenty of fire extinguishers, water and sand pails and all steel partitions for the salesmen’s offices. The accessories racks are also of steel. One of the innovations of this building is the enormous pressure and gravity tanks on the roof, which contain the water for the sprinkler system. Another unique accomplishment is the valve system in the basement which controls the vaults, floors, etc. This system is segregated so that if one valve in one department goes off, the other departments remain unmolested. SPECIAL FLOOR VAULT In the film room of both exchanges is a special vault built in the floor with a trap door. This vault is used for storing and keeping film cement, further protecting and cutting down fire hazards. In fact Chief Hays of the Fire Prevention Department of New York City said that it was the last word in construction of film exchanges. WORK ALL NIGHT Tom Kilfoil and a crew of willing workers ably assisted him and worked right thru, never leaving their posts until the exchange was in complete operation and Sam Sheer of the Sheer Brothers Circuit bought and booked the first picture on a contract of thirty-five for his theatre in Long Island. Eddie Bell was the honored Booker in this event. THOSE WHO SO ABLY ASSISTED Tom Kilfoil and his crew who worked untiringly to bring about this historical event were A. M. Weinberger, Eddie and Clarence Bell, Ed Moeller, ( Continued on page II) Take a good look at the young lady in the photograph to your left. No, this is not Pola but Miss Sally McLoughlin, Secretary to Dan Hynes at the Storehouse. She is exceedingly popular with the boys and girls at the storehouse, which was brought about by her pleasing personality. She is a very likable girl with a gentle and pleasing disposition and always carries the good old “Pep Smile.” Salesman’s Lament I’m out on a trip for the silver screen And I’m thinking of some of the girls I’ve seen, I say “seen,” although I’ve seen them not, Because I’ve never been near the Hollywood “lot.” But there are Gloria, Pola, Lois, Pauline, Lila, Anna, Nita, Kathleen, And Dorothy, Julia, Leatrice, too, May, Bebe, Agnes and Betty (Lou) Wouldn’t it also make you feel sad To think that you actually had To see each one most every week, And never hear one word they speak? JOE SAMUELS, Salt Lake Exchange. Sally McLoughlin