Paramount Pep (1923)

6 Paramount Pep Pep's More Business in the Air The two weeks ended March 31st have been Banner Weeks for accessories sales. We have had a greater percentage of Exchanges over the line and the Division percentages have been higher than at any other time since January 1st. This is mighty encouraging, but the most encouraging part of it all is that there is more business in the air than we are getting now. If you will all look over your activities I am sure you will find places where you might have made sales, where you might have pushed certain items or done certain things which really got away from you. The most important thing about accessories sales is the reflection which they have on film rentals. Truthfully, we handle only one commodity and that is film. To get the most out of accessories sales requires supervision over every account regardless of the size of the theatre or its location. We have plenty of detail, plenty of accounts. The job is not easy. Only a live-wire salesman can accomplish the results. You have done well, but there is plenty more to be done. MEL SHAUER. A Business Gette:* If Its Worth Running Its Worth Advertising DON’T forget, on pictures like those listed, we can furnish window cards and heralds at these low prices. Press Books and Order Blanks enclosed on future hookings Use our quantity price schedule when ordering Paramount Accessories DON'T DELAY 70%. ORDER ADVERTISING TODAY 2E |F YOU WANT YOUR PICTURES TO PAY Above is a reproduction of a striking red stiff card distributed with all press matter, by John H. Curry, our Des Moines Accessories go-getter. The minute Curry receives Form 3 from the Booking Department, he examines it very carefully to determine whether there are subjects on this form upon which he can furnish heralds and window cards. After the red card is filled out with the name of the production, price of the herald, and window cards on same, they are sent direct to the shipping clerk, who after filling the order for press books encloses this card right on top of the contents of the package so that the first thing that hits the exhibitor’s eye is the big red card. To say this is a business go-getter and a clever idea only half expresses it, because exhibitors naturally fall in love with our standing order usually taken from the press books and finally marry it. Therefore this card is one big means of divorcing them from this idea and opening their eyes on additional accessories on productions listed thereon. Over 5,000 Frames Shipped It is a foregone conclusion that what is given below will prove more than interesting — it will prove that the boys in the field are selling frames. Since January 1st of this year, Dan Hynes and his crew at the Storehouse have shipped over five thousand gilt frames — to be exact 5003. The fact that exchanges are keeping up the sale commensurate with the shipments is evident, for of the amount of frames shipped, 4091 have been reported sold by the exchange in the same period of time. Can you imagine what this means to the sale of insert cards? As the automobile tire man wants to see automobiles sold so that he will have a market for his tires, so should each Accessories Manager push the sale of frames which forms an automatic outlet for his insert cards. Pittsburgh Goes Over Roy Davis, Accessories Manager at Pittsburgh, took his department over the line again, exceeding his quota by practically three hundred dollars for a recent week. Some of the items of sale during this busy week were : Window cards 3,889 Heralds 94,000 Fanfotos 1,200 Roto sections 7,000 Insert cards 352 Keep up the good work, Roy.