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6
PARAMOUNT PEP
Personal Drives and Personal Pride
Last week we told you that there was more accessories business in the air.
In the great PERSONAL DRIVE for business which Messrs. Ballance, Weeks and Clark are sponsoring, there is a great deal of PERSONAL PRIDE involved.
If there is more business to be got it should be a matter of PERSONAL PRIDE for us to go out and get it.
PERSONAL PRIDE means taking off your coat, rolling up your sleeves, and giving every account PERSONAL SUPERVISION.
PERSONAL SUPERVISION means a great deal of PERSONAL EFFORT.
And PERSONAL EFFORT is the stuff that brings in results.
To me every one-sheet, every mat, every slide has personality. It has a potential, forceful driving power which helps to tell the world what PARAMOUNT PICTURES mean. If we take pride in Paramount Pictures we should take pride in the accomplishments of Paramount Pictures. Pin yourself personally to your Paramount obligations.
SELL MORE ACCESSORIES AND THE PICTURES WILL SELL THEMSELVES.
MEL A. SHAUER.
Helms Takes the Helm
Congratulations are now in order for M. J. Helms, of our Dallas Exchange, who has taken over the reigns as Accessories Manager for the Texas territory.
M. J. is a real Texan and we are sure he will throw a mean lariat roping in big accessories sales.
Velde in Peoria
Mr. Donald Velde has been appointed Accessories Manager at Peoria Exchange to succeed J. Griffin, resigned.
Mr. Velde has been assistant in that Department and is preparing to go.
Here's congrats !
Caldwell Uses Them This Way
W. W. Caldwell, our Oklahoma City Accessories Manager, has more ways than one of demonstrating the use of insert frames and cards.
On the left shows the front view of three lobby frames fastened together with hinges in the back so that it folds. In this way it facilitates transportation and easy handling.
In the centre is another idea in the use of frames, that of three frames made into one.
The third photo on the right shows the rear
view of the middle section of frames, all fastened together as one.
The beauty of this arrangement is that the cost of the frame does not exceed $4.50 and takes only about thirty minutes to construct.
In using three frames this way, the exhibitor can use the two outside frames for coming productions and the centre one for the one now playing. He can also use them either in the lobby or out on the sidewalk.