Paramount Pep (1923)

8 PARAMOUNT PEP tacMi Field A Popular Stunt ‘Experience” Breaks Records in Mexico When the French fleet visited Sydney, Australia, Albert Deane, Publicity Manager got busy and fifty sailors were invited to see “Blood and Sand" at the Globe Theatre. They formed up a procession and were headed by the car that you see in the above photo. The stunt went off in fine style to say nothing of the enjoyment the sailors got out of it. Bamberger Puts Over Big Exploitation Campaign Record breaking success for the premiere of “Experience” at the Olimpia Theatre in Mexico City is reported in cables received by E. E. Shauer, Director of our Foreign Department. This big picture was shown to crowded houses during Holy Week when theatre business usually is at a low ebb, and received the most flattering praise from critics and the public. One of the most ambitious exploitation campaigns ever conducted in Mexico was launched by Leon J. Bamberger, of our exploitation staff, who used window displays, guessing contests, and newspaper advertising to tell the public about the picture. One of the leading newspapers, in co-operation with the Olimpia, offered prizes to the best stories of experiences from real life submitted by its readers. Hundreds of replies were received and published, and the winners were awarded passes to the Olimpia. Paramount on Top in Brazil Male and Female Stars Head the List and Our Trade Mark Swamps All Paramount continues its leadership in Brazil by a wide margin, if one may judge from the results of a popularity contest conducted by Paratodos, the leading film journal published in Rio de Janeiro. Our productions, artists and trade mark were the leaders in all divisions of the contest, according to advices received by E. E. Shauer, Director of the Foreign Department. In the division for the most popular actress in 1922, Glorious Gloria Swanson was the leader by a wide margin. Other Paramount actresses up near the top of the list were Agnes Ayres, Bebe Daniels, Mary Miles Minter and Dorothy Dalton. Paramount’s superiority was even more strikingly illustrated in the male division, the four highest men being Thomas Meighan, Conrad Nagel, Wallace Reid and Rodolph Valentino, in the order named. The second most popular production of the year was “The Sheik," with Cecil B. De Mille’s “Saturday Night” and “The Great Moment" near the head of the list. The contest to determine the most popular trade mark in Brazil was even more one-sided. Paramount taking the lead by a vote of almost two to one. This popularity contest has been conducted annually by Paratodos for several years, and Paramount has outdistanced all competitors each year. Exploitation Abroad Above is a photo that gives every indication of the prominent display and unique exploitation carried on by forces in Australia. The photo shows a wagon exploiting the Paramount trademark and calls attention to the public that Paramount’s foundation is based on stars, stories and service. Indeed, in our own country we have yet to see an exhibitor who has bally-hooed the trademark around without tackling some individual production. We’ll tell the world E. E. Shauer’s Foreign Department has taken b’g strides putting over the trademark to the public. The above bally-hoo was put over by the Grand Theatre in Perth, on Theatre Day.