Paramount Pep (1923)

PARAMOUNT PEP 3 Storehouse Speed Most of the boys in the field know something about what kind of sendee the boys at the Storehouse give them. But here is one example which will make you stop and think. At twenty-two minutes to five, Monday afternoon, April 16th, a wire was received from the Chicago Exchange, ordering 50,000 roto sections on “THE COVERED WAGON” for use in connection with the Chicago engagement of that wonderful picture. The greatest speed was required. Dan Hynes passed the word to his boys. At five o’clock, exactly twenty-two minutes later, ten cases, each case containing five thousand of these roto sections had been packed, nailed shut, strapped, addressed, and were on their way to the railroad yard. This is service. But in addition to this it is SPIRIT. Everybody pitched in. There’s nothing wrong with this picture. Tommy Visits Cincy Exchange Thursday morning, April 5th, the Cincinnati office was honored with a visit from Tommy Meighan. His appearance was very unexpected. Mr. Meighan had a chat with Mannie Naegel, Booking Manager, about his new picture, “THE NE’ER-DO-WELL.” Tommy being rather shy, refused to meet the office personnel. But don’t think he got by that easy. For when he was leaving, the girls cornered him at the elevator where they did everything but kiss him. Tommy, you sure have a bunch of friends and real admirers here and we certainly want you to pay us a real, honest-to-goodness visit. When can we expect you? ^ ^ ^ We’ll Write ’Em Down — You Do the Rest Old man history is very particular what he writes in his book, so when an entry comes to his attention it must be backed up by something besides the name — this backing up is nothing else but your profound interest, untiring loyalty and superb salesmanship on the production we have to sell. The One-Man Town Situation By Jad Motion picture “Fans” have reached the point of discernment where they can detect whether their local exhibitor is trying to make his profit in buying or in selling. In buying, by saving in film rentals at the expense of entertainment and satisfaction instead of in selling, to depend on increased attendance resulting from showing the better productions. A good many exhibitors, especially those who have no opposition in their respective towns, have been thru the experimental stage of trying to buy in the “open market.” They tried to save film rentals by depending on their ability to bargain for each picture. They have found that for every meritorious production secured in this manner, they load up with several mediocre pictures. Most of these same exhibitors can be found on our books today using our product 100 per cent, who at one time depended on their judgment alone to select from a variety of sources what is good and proper for many hundreds of their patrons. The public is the ultimate judge of what it wants and what it is willing to pay for and its taste cannot be denied. Proof of this was shown recently in a town where an exhibitor had bought out his opposition. Previously, keen competition secured the best of motion pictures for the public in this town. The owner of one of the two theatres sold out to an inexperienced person who immediately figured that as a good business man, it was up to him to shop for less expensive pictures. His business at once dropped, his opposition bought himi out and closed the house. Unfortunately the exhibitor, alone in the town, adopted the same policy with the result that the better services were not shown. As a result, the public in this town was displeased and the local American Legion, representing a large body of the citizens, agitated to run pictures independently of the local exhibitor. This exhibitor has since seen the light of day and is now on our books again. After all, the public dictates to the producer what he shall produce and to the exhibitor what he shall exhibit. It is only by close co-operation between producer and exhibitor, irrespective of whether the one or the other is alone in his field, that profitable results are obtained and the public pleased. J. A. DAVIS, Boston. “This Stuff Wins” Jack Hays, Exploiteer at Dallas, visited Ennis, Texas, and sold the exhibitor 8,000 heralds five of our productions over and above what had been considered his full quota of accessories. Jack works with the exhibitor. He sells him first on his willingness to cooperate with him. This is only a sample of what he is going to do.