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4
PARAMOUNT PEP
“BUT ABOVE ALL THINGS,
TRUTH BEARETH AWAY THE VICTORY”
This Publication is Distributed Only to Officials and Employees of the
FAMOUS PLAYERS-LASKY CORPORATION Its Contents are Strictly Confidential
PAUL L. MORGAN Editor
Vol. 7 APRIL 18, 1923 No. 41
The Type in Demand
Now the motion picture as an art and industry has planted itself well up in the squad of leading commercial and other enterprises of the world.
In its rapid growth within the last few years the success obtained and maintained has in its climb weeded out old-time methods, old-time salesmanship, in fact, has only provided room for the type of man capable of executive ability, modern brainy salesmanship and last but not least, a much needed personality.
We say it has provided for these spaces but the success of any organization depends on whether or not we have properly filled these provisional spots.
When we refer to old-time salesmanship we are not dropping back ten years, five years, but only two years. The rapid growth has instilled a competitive spirit of super-salesmanship and it is now a question of the survival of the fittest.
Executive eyes are on constant watch among the men in the field for more responsible positions and it is the everlasting aggressiveness and constructiveness on the part of the salesman that puts him in the executive eye.
In other words, to use cold facts, any solicitor of business from the head of any organization down to the janitor will never take that step to the front unless he can be of service to his client both before and after the sale.
There is something else to do besides getting the signature on the dotted line and frankly speaking, the whole idea of this editorial popped out from the accomplishment of two of our salesmen in the field, who only recently, after closing big deals, went further and have given service of value to their SOLD client.
Just as R. W. Saunders and his department must budgetize a year in advance, so must S. R. Kent budgetize sales ability for his men in the field — so if you can increase your manpower and stay within your budget you are classed among the type in demand.
STEP ON IT FOR MAY
“Tell the Public,” Says Nicolls
A. W. Nicolls, our Branch Manager at Des Moines, believes in addition to general publicity on our pictures, telling the public thru the newspaper when picture contracts have been signed.
The evidence that his purpose is logical is before the editor now in the form of a front page newspaper ad from a small town in Iowa.
This ad is headed “Cresco is first” — Cresco being the name of the town.
It is further evidenced that the representative from the Des Moines office knew his business for an ad of this kind would not be placed on the front page unless it was backed in some way by the city administration.
This ad is in the form of a strong statement and calls attention to the reader that a local reader has signed with Paramount for thirty-nine big productions.
We’ll say this is a good send-off for the exhibitor as well as ourselves and it is an exceptionally good idea whenever it can be done to go thru the press in some form when a big contract has been signed.
APRIL AND MAYGET THAT BUSINESS