Paramount Pep (1923)

PARAMOUNT PEP 3 Booking Mae Murray John D. Powers, Branch Manager at New Haven, has realized considerable revenue from the four Mae Murray pictures, namely, “On With the Dance,” “Right to Love,” “Idols of Clay, ’ and “The Gilded Lilly.” In a letter to Divisional Sales Manager Ballance, Mr. Powers stated that he had charts drawn up to determine just where these pictures had not played and upon finding that many points had not played these pictures put salesmen on the job and they in turn signed up the exhibitor for the running of these four corking good productions. Another big phase in the use of these pictures is demonstrated by the fact that in many towns where they are running our productions the better part of seven days, these have assisted nobly in giving to the exhibitor enough product where he was formerly doing a little worrying in this respect. Then again, we must take into consideration the calibre of these four productions. There is no use denying Mae Murray was always a good drawing card and if this is considered from a national point of view, it is bound to turn a surprising amount of revenue over to us. These are drawing cards for the exhibitor as well as for ourselves. All Exploiteers to Be Present at Convention Claud Saunders, Director of our Exploitation Department, advises us that there will be thirty Exploiteers attending the four conventions. The Exploiteers who will attend the New York convention are : Messrs. Whelan, Gray, Lewis, Royster, McConville, Moon and Orowitz. Those who will sit in on the Chicago meeting are: Messrs. Dansiger, Dixon, Freidl, Gary, Howard, Kennebeck, Ridge, Thayer, Vogel, Sladdin, Waters, Heilman, and Roche. Those attending the New Orleans convention will be : Gambrill, Hicks, Hays, Kantner, and Swift. Those who will attend the Los Angeles convention are: Messrs. Taylor, Renaud, Ricketson, Eagles, and Picket. “Read Your Contract,” Says Buffalo Furthering the idea of acquainting exhibitors with the contents of our contracts for pictures, the Buffalo Office has put out an attractive punchy letter calling attention of exhibitors to READ THEIR CONTRACT. One important paragraph from the contract is quoted and we are advised by the Buffalo Office that it has had a helpful and telling effect. Many replies of thanks, etc., have been received from Exhibitors. It is needless to say the paragraph of this letter protects our end as well as the exhibitor’s, for it calls to the attention the care of prints — the levy on each linear foot of print not returned or destroyed, and reminds the exhibitor that the ultimate idea of this letter is to give to the exhibitor in the Buffalo territory the utmost in service and let the exchange solicit their cooperation. All Aboard Just prior to stepping into the coach that was to carry them to the boat our cameraman from the London Office secured the above photo of Mr. Zukor and Mr. Kent at the Waterloo Station, London, just before their journey home. “Covered Wagon” Scores in Chicago Duplicating its tremendous success in New York and Los Angeles, “The Covered Wagon,” James Cruze’s picture, had its opening Sunday night at the Woods Theatre in Chicago before an audience which packed the house after having stood in line for hours to get in. “The Covered Wagon” received the same enthusiastic reception in Chicago that was accorded it in New York at the Criterion Theatre and in Sid Grauman’s Hollywood Theatre. The audience, which included most of the prominent people of Chicago, started its applause with the opening dedication to Theodore Roosevelt and continued throughout the picture. Among the people who saw the picture at the Woods Theatre were Emerson Hough, author of the novel from which the picture was made, Governor McCrae of Indiana, Eugene Zukor and E. E. Shauer from the Home Office of the Famous Players-Lasky Corporation. Mr. Hough made a short address before the presentation of the picture. John C. Flinn, who was in charge of the Chicago opening, used practically the same advertisingcampaign that he had used in New York, including telegrams from various Governors and representative men and also the telegraphic advertising which proved so successful in the New York showing. The Chicago newspaper critics were unanimously enthusiastic, and apparently could not find adjectives enough to describe the picture.