Paramount Pep (1923)

PARAMOUNT PEP 7 The Branch Manager and Accessories Last week a sales meeting was held in our Seattle office and conducted by George P. Endert, Branch Manager. In addition to the Branch Manager, salesmen, booker, exploiteer, and accessories manager sat in at the meeting. After a thorough discussion on sales. Mr. Endert took up the subject of accessories and laid special stress on the importance of properly fostering the idea of advertising all Paramount Pictures in their respective zones. K. Krueger, Accessories Manager, then gave a snappy accessories talk and reviewed with those present each item of accessories of the “THIRTYNINE.” It is needless to say everyone present was imbued with a goodly portion of enthusiasm on our advertising matter and pledged additional support and sales on accessories from their zone. It is only natural that when one zone produces an increase, even if it is only a very small bit — the result will be amazing on accessories sheets for that exchange. Briefly, it shows that when accessories managers are given a chance to tell their story at meetings of this kind, it not only benefits the accessories sales sheets and the general standing of the exchange, but it means a bigger effort is being put forth in advertising our product, and after all, boys, that’s your job, for when the exhibitor advertises he gets results — when he gets results he is satisfied, and when he is satisfied you have paved the way to future sales. The Results of Cooperation It is now proved a fact that our Los Angeles office, as well as many others, are firm believers in that firm cooperative spirit from every angle, especially sales. M. C. Buries, Accessories Manager at that office, brings to our attention the results of the splendid cooperative workings of Arthur G. Pickett, the Exploiteer there, who has always considered accessories sales a most valuable aid in the work of exploitation. As a result of Pickett’s work among the exhibitors last week, he brought about some astounding accessories sales. We say astounding for the simple reason that he broke the ice in most every place he visited and sold new items of accessories that were never purchased by those theatres before and while the individual orders were not so large, it put them on our accessories (books. He sold over three hundred window cards on his latest trip, thirteen thousand heralds and many stills. Of course these were all in excess of the exhibitor’s regular order. Then another example of cooperation in this exchange is the work of Frank Wassman, Accessories Stock Clerk, who has been checking percentage engagements on "Knighthood” in the evenings and while there selling the idea of usingfourteen insert frames with the cards. Roy Price, another stock clerk, sold the idea of using window cards to a small town exhibitor. The result — an initial sale of fifty window cards on “Bella Donna.” Salesman Wilson stuck to his pledge to the Accessories Manager one hundred per cent cooperation and sent in an order for over one hundred dollars’ worth of accessories from two towns on one production. Thus — this tells the story of the real necessity between cooperation in every department. WHAT ABOUT APRIL AND MAY? “A Trip Thru the Morgan Plant” When the sketch arrives at the plant, it is first photographed. A slide is made and projected on a tracing sheet the exact size of the finished poster. The artist then traces the keyline and outlines the picture with crayon. This tracing is then rubbed down on the plate, leaving the impression of the sketch. The black artists then draw the figures in detail exactly as on original sketch. The letter artists do the lettering. Above we show you the poster artists in a group and at work.