We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
8
PARAMOUNT PEP
pMg”n FMtJ
In Japan
Paramount Puzzle Contest in Mexico
Through the medium of popularity, dancingand puzzle contests, street and window exploitation, lobby decorations and the establishment of special program features at the Olimpia Theatre, our first-run house in Mexico City, our business in the Southern Republic has shown a healthy increase in recent weeks, while the Mexican public has acquired much valuable information concerning the prestige of Paramount Pictures.
One of the most popular of the contests conducted was a star puzzle contest which had to do with the unraveling of the identities of nine of the Paramount stars whose mutilated photographs appeared in the columns of El Universal
Urafico, a leading illustrated publication. The contest was started on March 4th and closed on April 9th, the faces of Dorothy Dalton,
Gloria Swanson, Jack Holt, Bebe Daniels,
Thomas Meighan, Betty Compson, Agnes Ayres, Mary Miles Minter and Rodolph Valentino each appearing for four days in the newspaper. More than 20,000 replies were received during the month, the winners of the contest being given passes to the Olimpia Theatre as well as other prizes.
El Dcmocrata, a prominent daily newspaper, has been conducting a drive to select a girl to visit the Lasky Studio in Hollywood as the guest of the newspaper. Each day columns of reading matter is given the progress of the voting, and in all of this space Paramount is given proper credit as a collaborator in the contest.
The votes cast to date have broken all records for such a contest in Mexico, the reading public having taken a tremendous interest in selecting the most beautiful girl for the extended
visit to Hollywood. When you talk of beautiful theatres, you must
not forget that the realm of theatres which we pronounce as real high-class ones does not pertain to our own country alone.
The above pboto will demostrate this statement in showing the Imperial Theatre in Tokyo, Japan.
This is part of the Imperial Hotel and it is needless to say is beautiful and attractive in every respect.
It is in this theatre that “Blood and Sand’’ was presented for the first time in Japan last February.
Tom D. Cochran and Bob McIntyre, both of whom were sent to Japan by E. E. Shauer, Director of our Foreign Department, have made enviable records for themselves and have proved one hundred per cent Paramount boosters in Japan.
In the Alpine Country
das PARADES e|NEST0REN 1
The above photo shows a theatre in Switzerland, prominently displaying two Paramount trade marks and Cecil B. De Mille’s “Fool’s Paradise."
In fact we have yet to see theatres in any of the foreign lands that do not give our trade mark every prominence — it is evident that they appreciate its power and value.
T T
Doings in the Office
O. R. Geyer and Dept, moved back in former Cosmo, offices . . . Translating Dept, to be moved also . . . more room needed.