Paramount Pep (1923)

PARAMOUNT PEP 7 Talks by Bernie Freeman (Special Sales Rep. in Sydney Australia) ACCESSORIES PRICES For the twenty-two weeks ending December, 1922, the total accessories sales were 9% of the film rental. Does not this speak for itself? When I first learned of the prices we got for accessories out here, my imind reverted back to America and I recalled many cases where Exhibitors complained of the high prices they were paying for lithographs, photos, slides, etc. How would you like to be receiving the following prices for your accessories in America? These are the prices we get: 1-sheets, l/6d, normal rate of exchange aprox. .36. 3-sheets, 4/6, normal rate of exchange approx. 1.10. 6-sheets, 9/, normal rate of exchange approx. 2.19. 24-sheets, 25/, normal rate of exchange approx. 6.08. daybills, il per 100, normal rate of exchange approx. 4.86. fanfotos, 3d each, normal rate of exchange approx. .06. All the above are sold to Exhibitors outright, and for the following, which are hired, to be returned immediately after use, the following prices secured : 22 x 28 photos, 1/ normal rate of exch. .24. 11 x 14 photos, 2/ normal rate of exch. .49. 8 x 10 photos, 2/ normal rate of exch. .49. Slides 1/ each or set of 4, 3/ normal rate of exch. .73. Calico hangers 24 x 6, fl first use, normal rate of exch., 4.86. Calico hangers 24 x 6, 5/ subsequent use, normal rate of exch., 1.21. Calico hangers 12 x 6, 5/, normal rate of exch., 1.21. Blocks or cuts, 4 column, 2/, normal rate of exch., .49. Blocks or cuts 3 column, 1/6, normal rate of exch., .36. Blocks or cuts 2 column, 1/, normal rate of exch., .24. Blocks or cuts, single column, 6d., normal rate of exch., .12. He Couldn’t Get Away from It The other evening after everyone had left the Philadelphia Exchange, Lou Lang, Assistant Booker and formerly of the Accessories Department, caught an exhibitor in conversation which culminated in the sale of seventy one-sheets, a flock of 22 x 28 insert cards and mats and then to top it off sold ten gilt frames and insert cards for them. Lou just simply couldn’t get away from the old accessories sales habit. Welcome, Poulton Here’s a hearty welcome to A. E. Poulton, newly appointed Accessories Manager at our New Haven Exchange. We’ll show you how he looks in a week or so. “A Trip Thru the Morgan Lithograph Plant” Proving Dept. The sketch coming from the black artists is etched on a plate and placed in a press for an impression, taken on paper proofs. These proofs act as drawings for the individual colors. One plate is made for each color. The color artists do not actually work on these plated in color but prepare the yellow plate for example, to receive the yellow tints from the sketch. Actual color is not applied until the sheets go thru the printing press. Above we show the members of the Proving Department in a group and at work. Summer Preparation Harrv Neill, salesman of Zone 4 in the Pittsburgh territory, believes in summer preparedness — at least of convincing the exhibitor of such. After a short, snappy sales talk, Neill is now receiving orders from the exhibitor for fanfotos to. be used this, summer as fans. Neill and his client are getting together and ordering small sticks to be placed on the bottom of the photos and having the corners rounded. A perfect fan, we’ll say. Furthermore, coming attractions for the theatre will be advertised on the back of the fan. This is a real idea and one that brings still another good sales argument f<~>* fanfotos. Dead wood Into Revenue Donald J. Velde, Accessories Manager of the Peoria Exchange, one of the newcomers into our family,, positively refuses to have any deadwood in his bins. This is evidenced by the fact that he has disposed of several hundred window cards on “Saturday Night,” “Her Husband’s Trademark” and “Is Matrimony a Failure?” by a heavy letter campaign to every Exhibitor 'running these pictures. Results have been very satisfactory and he has had to go to the extent of reordering several times on each of these productions