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PARAMOUNT PEP
A Letter
Mr. W. W. Caldwell, Accessories Manager of our Oklahoma City Exchange, recently received the following letter from Mr. Robert O. Jordan, Manager and owner of the Dixie and Rialto Theatres at Cushing, Oklahoma :
“Dear Mr. Caldwell :
“I certainly was pleased with the rubber stamps that you had made for me ; they were just what I have always wanted and have tried to obtain but didn’t seem able to do so until you did it for me.
“Please accept my thanks for the trouble you were put to — that’s service with a capital S.”
The Accessories Manager’s Dream
( Continued )
you in the liberal use of Paramount accessories because every item of Paramount accessories includes that money-making line.
Exhibitor: Kamerad ! I give up! You boys are absolutely correct. Thanks ever so much. I’m going to turn over a new leaf. Good-bye.
Chorus : Good-bye ! Come again !
Six-Sheet: Do me a favor, will you? Tell that fathead Accessories Manager to get wise to himself and stop acting like a hasT>een.
Someone was shaking me vigorously and dimly I heard Herb. Elder’s voice, “Hey, Sammy, wake up ! Where do you think you are, at home, in bed ?’’ Slowly I rubbed my eyes and pinched myself to make sure I was awake. “Well, isn’t that some pipe?” asked Herb, triumphantly. “Yes,” I admitted the fact and under my breath added, “and that was some dream, too.” My head ached but my brain was in a whirl. Surely there was food for thought in that dream.
Accessory Jumbles
By Gertrude Price
We’re 100% Paramount. Of course you know that’s true,
We've proven that in Accessories, so to you it’s nothing new.
'Tis not so much just the thing you sell, as why, and how, and the kind,
For nothing but the best of stock will stay in the Exhibitor’s mind.
So we’ve sold Paramount accessories, the best that’s ever made,
And the patrons number many who through the second show have stayed.
Fresh from the Salt Pond
In closing our books for the sixth day of advertising on May 5, we totaled 787 one-sheets, 146 three-sheets, 91 twenty-four sheets, 225 insert cards and 26,300 heralds. Not much, but we will get there !
Mr. Charles Piercy, Accessory Shipping Clerk, of the Salt Lake Exchange, showing 100% Paramount, recently sold the idea to the large and small town exhibitors to use heralds, window cards, insert frames, fanfotos, etc. This was in connection with the rotogravures which he sold to one of our larger accounts. We wish to thank Mr. Piercy for his splendid work. A. K. SHEPHERD.
Figure This One
A man wanted a ticket to Dayton and had only a two dollar bill. It required three dollars to get the ticket. He took the two dollar bill to the pawnshop and pawned it for $1.50. On his way back to the depot he met a friend to whom he sold the pawn ticket for $1.50. That gave him three dollars for his ticket to Dayton. Now who’s out the dollar?
PR P
“A Trip Thru the Morgan Lithograph Plant”
When lithographs have been printed they are collated and folded and stored for shipment. These photographs show the Folding Room and the Shipping Room and a group of the force which takes care of these duties.