Paramount Pep (1923)

PARAMOUNT PEP 9 Talks by Bernie Freeman ( Special Sales Rep. in Sydney, Australia ) Final Instalment Our Accessories Departments function on practically the same lines as those in America. Contracts are received from Exhibitors as an accessory order. Shipments of accessories are made up from the Accessory Department’s copy of “Notice of Exhibition Dates” and by referring to the contract, the requirements are got. By reference to an alphabetical list of productions, which is kept in a conspicuous place in the Department, the bin number in which the accessories for the necessary productions are kept, is got. All accessories for one production are kept in one large bin number in which the accessories for the accessory. Our Accessories Managers are all live boys, and seem to have the knack of displaying their goods in such a way as to make an impression on the visitor. One has only to be in eyesight distance of the Department to notice the attractiveness of displays made by banners, posters and photos. We have made some record sales for Australasia. For instance, for “The Sheik” we actually sold — 180 24 sheets 1185 1 sheets 560 6 sheets 200,000 daybills 1105 3 sheets Of the Exchanges, the Sydney branch holds the record and sold on “The Sheik” — 50 24 sheets 305 1 sheets 160 6 sheets 8800 daybills 388 3 sheets Of this amount, the Globe Theatre, Sydney, bought 5,000 daybills and 20 24 sheets. Men are like corks — some will pop and others have to be drawn out. It depends on the stuff they have in them. Pushing Our Product and Cooperation By Donald L. Velde Accessories Mgr., Peoria Exchange Thru keeping in touch with the exhibitors and salesmen, we have been able to build up our business with great bounds. It is a great pleasure to go over our records from the first of the year to now, and find that our insert cards have more than doubled in sales. We are now selling from three to five times as many window cards as we did and five to seven times as many heralds. This does not only pertain to the items mentioned, but also to that of frames, roto sections, fanfotos and lithographs. In studying the accounts of our exhibitors we constantly keep in contact with them, letting them know of our product and keeping them posted on all of our new items of accessories. Each week I put on a special campaign on heralds, roto sections, frames, fanfotos and other items and the results are very encouraging. In our sales meetings I make known our product, keep everyone posted on it by talks and form letters to the salesmen and letting them know that we all should push our accessories, more. Cooperation is a great thing and thru this cooperation with everyone, we are indeed very happy to say that our accessory sales have greatly increased within the last four months. F1 Fb T-3 *%iAL Salt Lake Accessory Quota We have kept our heads above water every week excepting once (with our quota), and believe us, ice are not going to drown now! Our imotto “ONCE OVER — ALWAYS OVER.” From April 5 to May 5, we have ordered 358 twenty-fours from the Morgan Lithograph Co., Cleveland, Ohio, for the accounts in this territory. “A Trip Thru the Morgan Lithograph Plant” When the various plates are ready they go to the press room which contains about 50 improved offset presses automatically fed by vacuum suction. These presses run about 2500 impressions an hour. Here are two views of the press room and a group of the pressmen and feeders.