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2
Paramount Pep
When the Sale is a Good One
G. A. Durlam, Brandi Manager at Milwaukee, gives a splendid analysis of a contract and a salesman as relates to sales.
Durlam says — A Sale is a good one — IF —
The contract assures us maximum playing time.
The contract has complete playing schedule with all dates set in.
The contract has maximum number of productions including specials.
The contract is made on a right price schedule.
'J'he contract indicates plenty of deposit.
The contract contains expiration date.
The contract does not contain any additional agreements than those printed in contract.
The salesman has a thorough understanding with account in connection with our requirements when bookings are held up.
The salesman has impressed account with necessity of advertising productions if they worth showing at all.
The salesman has impressed account with necessity of buying maximum accessories to over our pictures.
The salesman has at least sold accessories the pictures he knows need exploitation in a w'ay.
'I'he account knows exactly w'hat he has bought.
The account knows our policy in its entirety as it affects his contract.
The account understands just wdiat is involved in the W'ay of financial obligation on his part if he becomes delinquent on dates.
The account is the logical one to handle our pictures.
The minute we really get sold on PAR.'\MOUNT that minute will we take contracts that answer the above requirements. AND DOLLARS WILL BE DOLLARS ALL THE TIME.
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Exciting Finish
Paramount Sweepstakes — Buffalo Track
Mickey Rose Wins the Floral Horseshoe By Powers
Mr. Buxbaum arrived at Buffalo just in time to see the finish of one of the most exciting races of the 1922 season — the 5th Annual Paramount Sweepstakes.
In the parlance of the turf, it was anybody's race at the start but at the quarter HOLDEMOUT under hard driving, whisked away from the rest and on the straightaway led the field all the way. The unusual happened on the home stretch when Eater, riding RECORD BREAKER, withdrew from the race and Wolfe substituted as the main contender for first money. Elliott took over Wolfe’s riding crop and made a desperate effort to bring READY MONEY to the front. In the last few yards all five jockeys brought their horses in under punishment and finished in the following order, as shown in the photo:
Position No.
Jockey
Rose
Wolfe
Kempner
McCarthy
Elliott
Entry Holdemout Record Breaker S. R. O. Capacity Ready Money
It was a wonderful race, in fact, the best ever run under Paramount Colors. Starter Allan Moritz had his five thoroughbreds at the post onlv one minute and the instant the barrier w’as lifted they were all off to a flying start, fighting every inch of the way for first position. The favorites ran true to form and when they passed under the wire in front of the judges’ stand it was neck and neck for win, place and show. In bringing the Fifth Annual Paramount Meet to a close, Mr. Buxbaum promised the bo}'s a banquet to be held in New York just prior to the West Coast Convention.