Paramount Pep (1922)

6 Paramount Pep IF IT’SWORTH RUNNING, IT’S WORTH ADVERTISING “San Francisco on the Warpath” To look at San Francisco's accessories sales since August 12th, one would think there had been a second gold rush. J. A. Clark, however, Accessories Manager there, says he doesn’t care about the gold just so long as he sells more accessories than ever before. To begin with, San Francisco hung up $3,516.04 net sales for Paramount Week. We will sure have to give him a lot of space in PEP if he tells us how he sold the following, which are some of his recent records. In the past seven weeks 619,625 heralds, 126 gilt frames, 118,300 roto sections, 162,213 fanfotos and 914 twenty-four sheets. In Paramount Week alone they sold 168,675 heralds, 31,500 roto sections and 83,598 fanfotos. Needless to say, this is a wonderful comparative showing and above all, we think the great lesson to be learned from this is cooperation. Everyone in the San Francisco Exchange has been keyed up to a high competitive fever. Salesmen, bookers and exploiteers have not been contented merely to sell a picture and let it run a mediocre course thereafter. Their one aim has been to put the picture over. The exhibitor has been used to investing a proper amount in advertising accessories. And nothing we can say in appreciation of their efforts will help them so much as their own actions are bound to help them for when they approach Mr. Exhibitor with the next group of pictures they will find a satsified smile on his face. “Records Going Blooey” V. Johnson, New Haven Accessories Manager, doesn't care how and when he breaks records. For this reason we suspect that his first name is “Victrola.” In the last four weeks he has hit off the sale of gilt frames to the tune of 165. In this case this was a double side record because the sale of insert cards did correspondingly well. On twenty-four sheets he has averaged about 50 per week during the last five weeks, which is going some for New Haven. Fanfotos and heralds are going along in proportion. Last week was his biggest since September 2nd. This looks like good music during the winter. Don’t change the needle, Vic. Tell us your real first name and also how you put these sales over. “The Collins Comptometer” Russell Collins, Boston Accessories Manager, has found necessity the mother of invention. He has been selling so dog-gone many accessories that he had to invent a comptometer to keep the figures all straight. Put some of these in your hat and think ’em over : In the last seven weeks 327 gilt frames. In addition to this Russell holds the individual record for one week on gilt frames, having sold 577 during the. week of July 22nd. 675,500 heralds. The biggest individual week was September 2nd, with 237,500. 5,314 inseit cards. The biggest individual week September 16th, with 1,310. 80,000 Fanfotos. In the case of Boston here is another wonderful example of complete cooperation within the Exchange. “Freeman Makes an Offer” O. L. Freeman, Atlanta Accessories Manager, has made a bid for a controlling interest in PEP’S Accessories Bin. Of course he didn’t say so in that many words. He simply has gone on selling so many accessories that if some of you fellows don’t look out he will just naturally acquire it. For the last seven weeks Freeman Atlanta’s net sales have been way over $2,000 each week. O. L. was in New York on his vacation last summer. He is a man of deeds and not words, but we should like to encourage him to talk about some of the following sales and to give us the lowdown on his particular methods. For the last seven weeks 679 twenty-four sheets and other lithographs in proportion. 54,550 fanfotos. 242,150 roto sections with 63,950 of the high mark for one week. 54 gilt frames and plenty of inserts. “Williams Believes in Signs” Williams, Accessories Manager at Buffalo, shows conclusive proof that he believes in signs, by selling 110 gilt frames in the last four weeks and plenty of insert cards to fill them. He says these are signs that exhibitors are going to make more monev.