Paramount Pep-O-Grams (1927)

P E P-O-G RAMS Page Three BALL A GLITTERING SUCCESS Thoroughly Representative Paramount Gathering Throngs Grand Ballroom of Hotel Astor. Celebrities Present. The story of the Ball can never be told in detail. There were so many who helped: so many who did more than their allotted share: and there was so much that went on behind the scenes to make for entertainment and enjoyment, but which was never known to the merrymakers, that to tell the story in full would necessitate the use of a research department and far more space than we are allotted here. Suffices it to be said, therefore, that the Ball was a success, and that those who helped mightily, but whose names are not mentioned here, should see in the final result their own great reward for work grandly and unselfishly performed. Well, the Ball took place! Moreover, the Ball was a grand and glorias success. The list of the efforts of twenty of the most diligent workers, [published elsewhere is proof of this. And, no matter how strange and odd r beginning to a news story this is, we *vant to convince you that once again 1 Paramount effort has gone over the [op. I _ J be Hotel Astor, at the Crossroads >f the World, was all aglitter the night F March 23rd. Taxicabs deposited ■ m maculate Paramounteers at its doors, and they streamed in to greet :he reception committee with smiles which heralded a funsome eveningI ; The orchestras of Vincent Lopez dispensed irresistible music! The dancing frong grew denser as the evening sped on! ■ nd as midnight chimed there commenced 1 rapid Paramount hour of the finest enterlainment that the playhouses of Broadway lad to offer. 1 hen mere dancing! Until is the clock chimed four, or maybe it was ‘VC-, a still sprightly orchestra strummed lUome, Sweet, Home” and the Pepsters rifted drowsily to dream of recounting heir experiences the following day. Such an evening! So happily orderly and n keeping with the true traditions of Paranount. Friends meeting friends; stars of he stage and screen mingling with the fancers; Adolphe Menjou and his bride-to be, Katherine Carver, displaying a grand friendliness with the Pepsters. Ruth Elder, modestly beautiful, mingling with the Paramounteers who will later sell the pictures in which she is to be starred. Louise Brooks, with her customary calm confidence reflected in her face. These and many more made the evening a gay and representative one. And what of the outcome of it all? We went over the top in superb fashion. Sales of tickets and boxes were most gratifying; and there was a corkingly good souvenir program, edited by Harold’ Flavin, with advertisements secured by Dave Cassidy, which made a handsome addition to the profits of the evening. I hat was the outcome of it all! It means that the Pepsters of Paramount and Publix responded as they were expected to; and it means that we shall be able to do the things we had planned to do for the remainder of the year. (And the editor, having said that say about the success of the Ball, hopes that the members of the reporting committee respond sufficiently to recount the various little pleasant episodes which took place during the evening, and which he was unable to witness.) ALONG CAME RUTH! Those zvho had even the faintest misgivings about the selection of Ruth Elder for featured and stellar honors in Paramount Pictures, had all of their doubts set to rest when Ruth szvept into the ballroom on the night of the 23rd. This dashing young lady, who literally flew to fame, has personality, pep and pulchritude blended in a degree which is best expressed by the known and established fact that scores of thousands of patrons saw through an entire programme twice just in order to see her again in the news reels zvhen she landed after her flight last year. AND NOW that the Ball is over, and we’ve proven that we can stand on our feet without the assistance of the Year Book, let this achievement be but one grand chapter in an entire year of achievement. There are other great events ahead of us. Let us put into them the same genuine interest and spirit, the same unalloyed zeal which characterized the Ball. For after all, it’s all for our own interests. And remember — the Club is inanimate until moved by the spirit of its members. While its success is in the measure of that movement.