Paramount Pep-O-Grams (1927)

P E P-O-G RAMS Page Nine MELVILLE A. SHAUER CROSSES THE ATLANTIC ON PALATIAL LINER That sounds a nifty kind of a heading to be giving an article in this publication, but our motive is to demonstrate still one more instance of Melville A. Shauer’s good taste. The liner was the French speedsteamer “He de France,” about which it is said that the hull is made of beaten gold, the sheets are cloth of gold, the plates are studded with rubies and the table glasses have been carved from individual diamonds. But, be these things as they may, “Mel” Shauer, whose progressive occupancy of the post of president of the Pep-Club is still a matter of unforgettable history, chose the “He de France” as his transatlantic medium to bring him to New York on important business, one phase of which will consist of attending the Spring Conventions. He arrived in New York last Tuesday and received a solid and sincere reception at the dock. He looked the picture of health, said that New York had never looked better to him, revealed that his former excellent French has been polished to perfection, and then did the customary impossible feat of speaking to fifty friends at once in one voice and of making an oath to the customs officer in another voice. All in all, reading between the lines, it seems that Pep-O-Grams is voicing the sentiments of the Pep Club in extending the glad hand of re-welcome to Melville A. Shauer. SAFE AND WELL We are very happy to report that the young daughter of Mr. and Mrs. Robert Powers is well out of danger and now making rapid convalescent progress after a serious illness. Mr. Powers is identical with the “Bob” Powers who is secretary to Eugene J. Zukor. PRESS-BOOK AL, THE CHAP THAT GAVE CLASS TO SUPERLATIVES It’s a long while since Alvin A. A. Adams first broke into print, and the editorial staff of this paper seems to recall the nature of that article. But probably Alvin would prefer nothing said about it, since it might THE “INSIDE” STORY OF PARAHOME OFFICE Only recently has there come to our hands a copy of the “American Stationer and Office Manager” for November 1927. We quote this fact for the very interesting reason that this particular issue carries one of the most engrossing stories we have ever read — the story of how the Paramount Home Office in the Paramount Building at the Crossroads of the World was equipped. The author of that story is a Paramounteer we all know and esteem — Joseph P. McLoughlin, office manager of Paramount Famous Lasky Corporation. His story was told with great clarity and with all of the forcefulness of the great subject it told of. It covered 8 complete pages of the issue and was printed on a separate shade of paper which gave it the appearance of being a special supplement. Moreover, it was replete with illustrations, in which we were able to identify many popular Paramounteers. break the hitherto unbroken continuity of snappy ideas, phrases, slogans, layouts, exclamations, catchlines, teasers, knockouts, paragraphs and etceteras and soforths with which he invests the Paramount press books to the degree that makes them the motion picture industry’s best press books. Alvin occupies a sun-bathed niche of that factory of fun facts, fotographs and fiction known as the advertising and publicity department, and although he doesn’t make and sell mousetraps, it is true that the world (of printers’ boys) has worn a pathway to his desk. After having given him such a good boost in this column, it is our further pleasure to pay additional tribute to the two chaps who lend capable assistance to the production of Paramount press books. These are | Robert Moriarity (who has the desk near| est to Al), and G. Darwin Andrews. MOUNTS JOSEPH Me UOUGHUN AN OLD PRAYER STILL GOOD Here is an interesting old prayer in verse, which dates from the eighteenth century at least, tt is ot Jinglish origin, but its author is unknown. It is as appropriate today as when written, G as a peUtion for divine help in. living a happy, healthy and useful life here on earth. I V E me a good digestion, Lord, and also something to digest. X Give me a healthy body, Lord, with sense enough to keep it at its best. Give me a healthy mind, good Lord, to keep the good and pure in sight. Which, seeing sin, is not appalled but finds a way to set it right. Give me a mind that is not bound, that does not whimper, whine or sigh. Don't let me worry overmuch about the fussy thing called 1. Give me a sense of humor. Lord; give me the grace to see a joke. To get some happiness out of life and pass it on to other folk. — The Churchman ( New York).