Paramount Pep-O-Grams (1927)

HBy LEON J. BAMBERGER Manager, Sales Promotion Department HEN I told your Editor that the weekly ' ' publication of “ The Whole Show” milked me dry of scrivening ideas, and requested him to come to my aid by naming a topic that 1 could bore his readers with, the best he could offer was — “Oh, speak of this and that.” Then to demonstrate his speaking acquaintance with ancient Hoboken mythology, he trippingly quoted : “The time has come, the walrus said, To speak of many things — Of ships and shoes and sealing wax, Of cabbages, and kings.” Okay! SHIPS: Being in the Foreign Department, he would bring that up. Where would Paramount distribution around the world be, without ships? There’s no use to elaborate further on that point. SHOES: These are usually wailed about in the ancient game of African golf, with which perhaps your Editor has more of a speaking acquaintance than we have. We hope you have your dancing shoes with you tonight. Check that off. SEALING WAX: Signifying the thousands of signed and scaled contracts for Paramount Pictures bringing happiness to untold millions throughout the world. Next! — CABBAGES : This is a tough one, for we do not like to call anybody or anything by such a name. Therefore, we request that for this definition, you inquire of some exhibitor zvho is not using Paramount Pictures. And finally — KINGS: This one's easy. “We haze with us tonight” — I hope — the kings of the great picture industry, Messrs. Zukor, Lasky, Kent, Shatter, Katz, et al. May they all reign happily and in good health for many years to come. Now, Mr. Editor, I have fulfilled your assignment to the letter, at the useless expense of the Pep Club. Good luck to the new administration, and the same to you! = i YOUR JOB ENCOMPASSES THE ENTIRE WORLD * 1 By J. H. SEIDELMAN 4f»l | Assistant Manager, Foreign Department 1 § mini mum „„ J One can hardly be blamed for wondering just how many of you Paramgunteers who work at a point on the globe now known geographically as The Crossroads of the World ever give thought to the fact that your work and the influence of the interest you bestow in your work actually extend into all parts of the world. The fact of the matter is that each and every one of you should consistently train yourselves to think beyond the scope of your particular job. You are not working in the office of some tinpot retail shop: you are a member of an organisation selling a popular commodity into every corner of every country of the civilised world. You are a Paramounteer, and the Company you. are a member of has thousands of other members in faraway corners of the globe. You should remember these loyal Pepsters for a good many good reasons: but the greatest of these reasons is the fact that these farazoay Paramounteers forever have their eyes and their ‘ hearts turned towards New York. To them the Home Office staff is a model of perfection: they view the Paramount Building not only as the Crossroads of the World, but as a beacon light shining for them and pointing the zt jay. For this above all other reasons, it behooves us to so conduct ourselves that we may forever retain the respect and the confidence zvhich is manifested by the thousands of Paramount Legionnaires overseas, not only because of the ideals and leadership of their leaders, but because of the inspiration and help they have received from the loyalty and comradeship consistently displayed by the Paramount Pep Club members of Home Office. And [that, you see, is why your job, in the manner of its execution, encompasses the entire world. £'iiiiiiiiiiiiimiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiimiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiimiimiifiiiiiiiiiiimiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiimiiiiimiiiiiiiiiiiiji | AMONG OUR AUTHORS. Melville A. Shauer, whose proficiency in the French language has already neces 1 | sitated his rejection of a score of professorships, including one in the Sorbonne, went back to France this year § § because during the international disagreement of a decade ago he lost a collar button belonging to the govern | | ment and they will not permit him to vote in the presidential election until he finds it. As you will see from f | his own article on another page, he enjoys such boundless popularity that scores of good Americans have this I § year gone across the Atlantic to aid him in the search. Before delving deeply into his present profound time f | on “Popular Parisian Picturegoing Proclivities,” Mel was the best friend of the U. S. Billboard Association in i | his capacity of Ad Sales Manager of the Domestic Department of Paramount. ^IIIMIIIIIIIIIIIIIIIIII(llllllllllllllllllllllllllllllllllllllllltllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllMlllllimilllljlllll1llllllllll 1 1 1 1 1 1 1 1 1 1 1 1 1 1 II 1 1 1 1 1 II 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ! 1 1 1 . Ill 1 1 , r > 1 1 1 1 1 1 1 i 1 1 1 1 1 ! 1 1 1 1 1 II 1 1 1 1 1 [ 1 1 1 1 1 1 (( f ( 1 1 1 1 1 1 1 1 1 1 ; 1 1 1 1 1 1 1 1 1 1 1 1 1? PEP-O-GRAMS Page Twenty-seven