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ADVERTISING SUGGESTIONS for “The Keys of the Righteous” From Exhibitors’ Service Department 485 Fifth Avenue, New York
LOBBY You could make an attractive Lobby Display by having a cut out of a large DISPLAY heart (Red) with two locks in the center, and into each of these locks have a key with a card reading:
; OPENED AT LAST BY “THE KEYS OF THE RIGHTEOUS’— COME INSIDE AND SEE WHAT LOVE AND SELF-SACRIFICE WILL DO.
In the background you could have an attractive scene in the Wisconsin woods and an attractive picture of Miss Enid Bennett. .
WINDOW Your Department Store could have a reproduction of your Lobby Display DISPLAY with an attractive photograph of Miss Enid Bennett, and they could tie up : with the theatre by a card reading:
THESE MAGIC KEYS UNLOCK THE HEARTS FOREVER CLOSED TO WORLDLY ARTS. Don’t fail to see Enid Bennett in her first Paramount Picture Pel hey eycrolatnes hi nteous gratekhe M.A ss :-\. (hes ireconmevany This store could also display high boots, corduroys, hunting clothes and all kinds of winter sports. Your local Book Store could display all kinds of books relating to Prohibition, such as “John Barleycorn,” ete., with reading matter as follows: “Don’t fail to see “THE KEYS OF THE RIGHTEOUS” at EliGhees aeaeg. 6/4 LEA TecOn eae. where Mary Manning, through love and self-sacrifice saves her father from a drunkard’s grave.”
CAR You could have cut-outs of two very large keys crossed and have one marked CARDS “Love” and the other “Self-Sacrifice” and use the same reading matter as in the ~ Window Display. Show the attractive photo furnished of the mother, father and child re-united.
NEWSPAPER Have a reproduction of your most attractive window display with ADVERTISING additional reading matter as follows:
PAS DEL Hi gereereders eae. ce PEEL EP ASE ICH CO) ING tte sree er tha
ENID BENNETT WILL SHOW YOU HOW LOVE AND
SELF-SACRIFICE EARN FOR HER NOT ONLY
HAPPINESS THROUGH THE REFORMATION OF A
DRUNKEN FATHER, BUT THE GREAT LOVE OF
TOM GALE, THE STRONG YOUNG WOODSMAN. DON’T FAIL TO SEE THIS WONDERFUL PARAMOUNT PICTURE. Qg
DASHBOARD Try Dashboard advertising for this production on the front of your ADVERTISING _ trolley cars and see if it does not insure an increase in attendance.
"Be sure to use the post cards and letters suggested in these press books. The items in them are so interesting that patrons will want to come and see Miss Bennett in her charming characterization of “The Keys of the Righteous.”
For Further Advertising Suggestions Be Sure to Write THE EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue, New York