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_ ADVERTISING SUGGESTION FOR “WILD YOUTH”
FROM EXHIBITORS’ SERVICE DEPARTMENT
LOBBY You could have a large bird cage hanging in your lobby with a figure to DISPLAY: represent Louise Huff inside for display purposes; have a cut out of an old man looking in to the cage grinning at her, and on the side, a figure dressed as a Chinaman opening the door of the cage, with a sign reading: “This is not the proverbial gilded cage but more in the nature of prison bars.
Come inside and see how “WILD YOUTH” kills two birds with one stone.” Over the head of the Chinaman a card coutd read: JhLHE GI BERATOR’ STREET Outside of the theatre you could have a horse standing on which is an empty DISPLAY: saddle, and a sign reading: “Missing—The Rider of this Horse. ‘WILD YOUTH, the Paramount Picture showing here today, will show you where she was found.”
CAR Have a reproduction of your Lobby Display and reading matter as follows: MeN: "Go to the .......50Lh Calr enue tony cea and see ‘WILD YOUTH’
break loose from its cage.”
WINDOW Your department store or whoever handles bird cages could make a fine disDISPLAY: play of all styles and kinds and link this up with the Paramount Picture of
POMGULOUIN @olinas’ he Cie eo | yee coe theatre,” giving the date. Your harness store could have the figure of a horse standing in the window or out
side the door with a handsome saddle thereon, and reading matter something like the following:
wy nal HAPPENED TO THE RIDER OF THIS HORSE?’ LESS Ain Moe ae INP ATCA ‘Wild Youth’ will tell you.”
Your bookstore could display the book entitled ‘“Wild Youth” as well as the other recent books of Sir Gilbert Parker, and a card in the window could read:
Del UrGaVOUNGO 10 LLCh et eas ar URC OLL CRO Tee ees tae ee to see the Paramount Picture Wild Youth, tt would be a good idea to read the book of the same name by Sir Gilbert Parker.”
The live exhibitors are paying more and more attention to Window Display and there are great possibilities for it in this production. If you have never tried this form of advertising, begin with this picture and possibly we can help you on the next production with some new and original ideas. It’s worth trying so—DO IT NOW.
NEWSPAPER — You could also have a reproduction of your Lobby Display linked up ADVERTISING: with your newspaper ads. and reading matter, such as: “Theodore Roberts, the Inimitable, plays the part of the crusty old husband in the new Paramount Picture, ‘Wild Youth.’ It is the old story of the call of youth to youth and the final downfall of old age when it tries to triumph over it. Don’t fail to see this picture at the Le ee ieChage tae S Wee ee eee
PECGHOHINAMAN, FO THE RESCUE A lynx-eyed, silent footed Chinese servant lends a helping hand to the young lover When circumstantial evidence points strongly to him. At the ............. theatre on i , Wild Youth’ will tell you the rest of this thrilling story.”
For Further Advertising Suggestions Please Write to
mrp ate tee TORS SERVICE DEPARTMENT 485 Fifth Avenue, New York
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