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Lobby Display: This story deals in part with an artist's studio. Could you not get a local sculptor or artist to let you have some statues to place in your lobby, or, failing in this, could your lobby artist not get up a cardboard reproduction of an artist’s studio with models posing? You could make a very artistic layout on this for your lobby and get some very fine, attractive effects.
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Window Display: Your local star window dresser would doubtless be glad to cooperate with you to make artists’ studios out of some of their windows. You might even offer the inducement that you will publish a photograph of the best window display in your local newspaper and car card advertising.
Newspaper Advertising: Following out the thought in the previous paragraph, why not advertise in advance of the showing that “The Price Mark” is not only going to be Mr. Ince’s first Paramount Picture, and Miss Dalton’s first appearance in Paramount also, but that you are going to feature in these columns within the next day or so the best window display which is gotten up to illustrate an artist’s studio, around which much of the plot of “The Price Mark” centers.
Car Cards: Why not reproduce in your car cards the best window display or photograph of your lobby to play up the artist’s studio idea to your patrons. This actual photograph will have considerable news interest for the public.
Window Cards: Window cards on the order of the cards which are gotten up by legitimate companies which can be placed in your merchants’ windows — especially if they carry the photograph mentioned in the last three paragraphs — will have added advertising pull with the public.
Street Display: .If you were to get up a float mounted on an automobile with an attractive artist’s model scene — and living artists actually painting or pretending to paint scenes of living models that were standing on the float, you would probably have the interest of most everybody in your town centered on that float.
Note: We cannot urge upon you too strongly the use of the post cards and letters shown on the previous page. One exhibitor called upon the Service Department recently to say that these letters had not only caused many compliments from his patrons, but that instead of complaints from his public on raising the prices in his theatre, he had received compliments from them, because of the manner in which the raise in prices was handled.
We shall be glad to write any special letters for you, commenting on your raise in prices — letters that are really designed to sell one or several of these productions to your public.
For any special service or additional advertising suggestions, kindly advise your
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