Paramount Press Books (1917)

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Ad Cuts and Mats That’ll Fill Your Empty Seats All of these cuts were chosen for their selling power from a large lot of stills. The one and two column cuts are appealing, economical trade-getters; the three column cuts dominate by sheer force of size and attractiveness. We have had thehalf-tones engraved so that they will print well on newspaper under good conditions, but unless your printer uses good ink and paper and is exceptionally conscientious in his work, hesitate before you use a half-tone. A line cut will print wel under almost any conditions. THOMAS H. INCE presents Dorothy Dalton in “The Price Mark’’ From the story by John B. Ritchie 7h os ll.lnce prerrnfr DOROTHY DALTON znJhe Price A&rk ' ' A PARAMOUNT PICTURE: 5376 Miss’Dalton has the greatest vehicle in her career — a career full of notable successes. A sensational love story laid in a gay art colony. Will stick in your mind for many a day. Don’t miss it I Other Attractions Musical Programme Next Week’s Feature Admission Prices, etc. Name of Your Theatre Jh OS . b . I n ce Presents MMTHY The Price MariC fpom story ■al 0?5wn bJIitchie U Cparanuyimt C7piciure K TrnffW ls 0ne t^ie S’^y inhabitants of New York’s art ■*“' * * UWKTI Colony. Dorothy Dalton is a truffler in this story of exotic love, thrilling adventures and hair-raising suspense that stretches from far off Cairo to New York’s Latin Quarter. Other Attractions Musical Programme Next Feature Price, etc. NAME OF YOUR THEATRE Single Column Half-tone Double Column Line Cut Isn’t it logical to assume that the man who doesn’t advertise has nothing worth advertising? 7