Paramount Press Books (1917)

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Paramount advertising with only one purpose To sell your seats If your ad doesn’t catch the eye, it doesn’t matter how strong is your copy Six border cuts in two styles and three sizes 1. SINGLE COLUMN HALF-TONE.— This is the best pi-otograph for newspaper reproduction that we could select from a big set — you can’t expect it to reproduce like a line cut, but where your paper prints well it is a great little ad. 2. SINGLE COLUMN LINE CUT.— Here is a little cut that can’t be lost, no matter what ad. they put over it, under it or at the side. It doesn’t look so much like Marguerite Clark as would a good half-tone reproduction, but it will stop the eye quicker that is roving across the page, and it won’t print like a blot of ink, as some small half-tones do. 3. DOUBLE COLUMN LINE CUT.— Some people like line cut advertising attention attractors best, and for those people we have prepared the cut on tnis page, and the only thing that beats it is the triple and the picture itself. 4. DOUBLE COLUMN HALF-TONE.— For those advertisers who are lucky enough to have a good paper, well printed, there is nothing like a half-tone illustration, but be sure it's going to print well. 5. TRIPLE COLUMN LI NE-CUT.— Nobody can read your local paper in which your ad. appears and miss this advertisement. 6. TRIPLE COLUMN HALF-TONE.— If you are buying space more than one day or have a good paper well printed — a halftone is a half-tone, and you can’t expect a line drawing to look as much like dainty Marguerite Clark — besides, this is a great ad. cut. Adolph Zukor presents MARGUEmiEfLARK 4®lL /V //.ax Adolph Zukor presents ar^uerite Clark in "Bab’s Burglar" byMary Roberts Rinehart directed by J.SearleDawley ^Cj^aramoiintC, picture You simply must not miss Margurite Clark in Mary Roberts Reinhart’s famous “sub-deb” story that was so popular when run in the Saturday Evening Post. Other Attractions Next Week’s Feature Admission Price Wonder Theatre 4 There are twenty-five mountains higher than Pike’s Peak in Colorado. Does it pay to advertise? 7