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Adverti rti ing. Suggestions for the Expl oit:
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“RICH MAN, POOR MAN” —
LO. Have an artist paint in colors on a canvas screen, a well dressed man ISPLAY: gazing at a Cupid standing on a pedestal, the Cupid's face Re averted, and add this inscription :—
“This man is rich, but lacking love he is the poorest man in the world, See “Rich Man, Poor Man’ at this theatre next .......... 000.0 cece ‘i
Place the figure of a Cupid in your lobby and attach this card thereto :—
“You may be rich, but if your soul knows not love, you’re poor indeed.
Niece etc irivianyi7007Wan; here (On ><. ss dy cee eke hk wes next.”
ly -INDOW Have book dealers tie up with you by making a display of copies oe “Rich at DISPLAY: Man, Poor Man,” with cut outs of Marguerite Clark, and use placards | Grmilad to these :— (eae
“Read ‘Rich Man, Poor Man,’ then see Marguerite Clark in the PicPk ae ture of the same name at the.............. theatre next ter ie sae me ee “Happiness mocks the rich man who knows not love, and he envies the ay poor man who loves and 1s loved. See “Rich Man, Poor Man’ at the vag OL Lae Gite is Ne FieAlreligent: oe ed. Aan ee aa ier
oF, Print cards bearing the portrait of Marguerite Clark, gazing at a Cupid, OF. IRDS: with this lettering :— ae
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aGhe brought love to a rich man’s heart, something money could not buy, how this was accomplished, ‘Rich Man, Poor Man’ will demonstrate 10 SIV So 00 ST a Pheatre: mexti1.. weirs Lacie Pee teh ee
VE WSPAPER Use as many of the production cuts as possible, several of which are 4 oo Be NC: shown herein. In display advertising and headings for ee a ‘ stories, care should be taken to draw attention to the theme of “Rich
h and i is himself unloved, is the poorest chap in the universe. If advisable, reproduce yi hotographs of your lobby inlay, and use headlines similar to the following :— Be: _ “Rich in coin, poor without love, was this great financier who will appear in ‘Rich Man, Poor Man’ Gt tier ae eae eae On Eres theatre
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“Tf you're rich and haven’t love in your soul, you’re poor as Job, and
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