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Advertising Suggestions for
Post Card No. 1
(To be sent 9 days before showing)
Dear Madam:
Miss Elsie Ferguson will appear at the
theatre on
in a new Artcraft production called “ROSE OF THE WORLD.”
It was in a character similar to the one she plays in this picture that won Miss Ferguson her greatest success on the regular stage, and we hope you won’t miss seeing her in this picture.
Manager
“ROSE OF THE WORLD”
Post Card No. 2
(To be sent 6 days before showing)
Dear Madam:
A vivid reminder of our soldier boys in France is given in “ROSE OF THE WORLD,” the Art
craft Picture at the theatre,
in which Miss Elsie Ferguson plays the part of “Rosamond,” the wife of a dashing army officer. The Picture was directed by Maurice Tourneur the wizard of the screen, and was adapted from the book of that name by Charles Maigne.
Don’t forget we are showing this picture at
the theatre on
Manager
SUGGESTED LETTER
(To be sent 3 days before showing)
Dear Madam: i
As you probably know. Miss Elsie Ferguson has only recently devoted herself to Motion Pictures, having the distinction of being the only big star of the legitimate stage who held out so long against the temptation of repeated Motion Picture offers for her services.
There are various reasons why many stage stars have been flat failures as screen artists, the main one being that the eyes of the camera are searching and the lights in the studio pitiless. Actors who, on the stage, have been able to cover defects in their appearance with grease paint cannot hope to camouflage in a picture. ' *
Miss Ferguson won stardom at a very early age. She leaped into popularity as a Motion Picture Star with her first appearance because she is in the full bloom of youth, vigor and beauty.
IN “ROSE OF THE WORLD” Miss Ferguson plays an extremely heavy role in which the mental tortures she undergoes cause her hair to turn white. Nothing short of the supernatural could remove the difficulties that beset the fair Rosamond and restore her to happiness. Her transition from happiness to grief is very natural and splendidly done.
May we hope to have the pleasure of seeing you at the theatre on
when we present this picture?
Sincerely yours.
Manager
Follow Up Post C^d (To be sent on day of showing)
Dear Madam:
Don’t forget, please, that today we are showing the Artcraft photoplay entitled “ROSE OF THE
WORLD” at the .theatre. This play with Miss Elsie Ferguson as the star teaches a strong moral to
young wives who might not be as fortunate as Rosamond, who in the end, finds happiness through a unique twist of fate.
Manager.
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