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Advertising Suggestions for “ROSE OF THE WORLD^^
LOBBY DISPLAY: Have a cut-out made of a large round globe to represent the World and in the center a smiling face of a pretty girl, looking at a small rose which she is holding in her hand.
You could also have a huge glove, representing the world, and a large American Beauty Rose in the center with the face of a beautiful girl looking out from the petals, and in one corner the picture of a dashing young Army Officer, holding an open diary in his hand, which he is reading with a smile.
WINDOW DISPLAY: Take a reproduction of your Lobby Display, and you might have in addition three men dressed in uniform, one as a Captain, one a Lieut. -Governor and the other in the uniform of a Major, and a card reading:
“Come to the theatre on and see how Miss Elsie Ferguson
unravelled the domestic tangle Into which these three officers placed her.
Your department store could display all kinds of Oriental articles, as the scenes are laid in India, and these articles might suggest attractive Christmas presents. Your local stationer would have a good chance to display his Diaries and all kinds of New Year Bodks which would make appropriate Christmas presents to send to the soldiers.
Your local florist could fill his windows with American Beauty Roses, and have a card reading:
“Don’t fail to see Miss Elsie Ferguson at the theatre on
in the new Artcraft photoplay entitled “ROSE OF THE WORLD.” And under it a line reading:
“What’s in a name — a Rose by any other name would smell as sweet — ”
This would also give an opportunity for displa3ring all kinds of beautiful vases and bouquet holders. STREET DISPLAY : Mount a float on an automobile and have it covered with American Beauty Roses and a card reading:
‘ROSE OF THE WORLD’ is the name of the new Artcraft picture with Miss Elsie Ferguson as the star, which is to be shown at the theatre on ”
CAR CARDS: Have a reproduction of your lobby display and a card reading:
“MISS ELSIE FERGUSON WILL APPEAR AT THE THEATRE ON
in an elaborate Artcraft Photoplay entitled ‘ROSE OF THE WORLD.’ ”
HOUSE ORGAN: Take a photo of your Lobby Display and put on the cover of your House Organ with an attractive picture of Miss Ferguson in one corner.
NEWSPAPER ADVERTISEMENT : Take a Photograph of your Lobby Display and have a notice reading :
“If you were a beautiful young woman and your first husband had been a dashing Army Officer and your second husband was an old man whom you married in a moment of weakness, and you found your love for your dead husband growing stronger until you could not bear the presence of your second husband and to complicate matters, if your first husband’s best friend fell in love with you, what would you do?”
Come to the theatre on and see how Miss Elsie Ferguson handled the
situation in the Artcraft photoplay entitled “ROSE OF THE WORLD.”
FOR FURTHER SUGGESTIONS WRITE TO EXHIBITORS’ SERVICE DEPARTMENT
485 Fifth Avenue, New York
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