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Actors who, on the stage, have been able to cover defects in their appearance with grease paint cannot hope to camouflage in a film, for they cannot stand I the 'closeup* which reveals everything.
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"A woman star must possess youth, talent and beauty. If she is
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I extraordinarily gifted in this direction she will acquire fame and I popularity — and therefore box office value — before the heavy hand of Time
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i has left its imprint. If her ascent up the ladder of success has been
ponderous, while undoubtedly possessing talent, she has lost the
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j photographic qualities necessary in pictures.
"Miss Elsie Ferguson is one of the few stars whose sensational talent and exceptional pulchritude has won stardom at a very early stage, and she is in the full bloom of youth, vigor and beauty. She leaped into popularity as a motion picture star with her first picture, which was released but a short time ago. 'Rose of the World* is Miss Ferguson's third picture, and people who went into raptures over her acting in 'Barbary Sheep' and 'The Rise of Jennie Cushing' will be astounded at her interpretation of 'Rosamond' in 'Rose of the World, ' a highly emotional part which Miss Ferguson creates in a superb manner for the film.
"Contrary to popular belief, motion pictures stars are not made; they are born. An actress can be provided with a good vehicle, a capable director, and a good supporting cast, and then the popularity of the star with the public rests with herself.
" "Rose of the World' should prove immensely successful with Elsie Ferguson as the star in a play adapted from a book which had already established its popularity, and with the production directed by the French wizard of stagecraft, Maurice Tourneur."
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