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What You Want To Know About ‘‘Jules of The Strong Heart’’
STAR GEORGE BEBAN, depicter of Italian and French roles, has recent
ly appeared in “Lost in Transit,” “A Roadside Impresario,” “The Marcellini Millions,” “His Sweetheart,” etc.
AUTHOR William Merriam Rouse, well known short story writer.
STORY Taken from Collier’s Weekly — deals with life of a lumberman in the
Canadian woods, contains love story of lumberman for boss’ daughter, and thrilling suspense and “human interest.”
DIRECTOR Donald Crisp, who has directed many of Mr. Beban’s most famous
pictures, such as “Lost in Transit” and others.
SCENARIO By Harvey F. Thew and Frank X Finnegan, the famous writer of
magazine stories.
PHOTOGRAPHY Excellent — especially outdoor scenes which comprise most of the
picture.
EXTERIORS Taken at a real lumber camp at Hoquiam, Washington — absolutely
realistic to the last detail.
CAST Practically all-star, contains Helen Eddy, Mr. Beban’s leading lady
in most of his pictures, Charles Ogle, Raymond Hatton, Guy Oliver, Ernest Joy, H. B. Carpenter, and Edward Martin.
AS A WHOLE Keeps up the suspense until the last minute. Baby adds touch of
sympathy and there is much comedy relief.
REMARKS Worthy to be advertised as one of Mr. Beban’s best releases.
The Public is Being Systematically Taught To Look for These Trademarks. — SHOW THEM !
A MILLION DOLLARS IS BEING SPENT IN ADVERTISING FOR YOU BY PARAMOUNT AND ARTCRAFT. WHAT ARE YOU DOING FOR YOURSELF?
ACCESSORIES (To be Obtained at your Exchange)
Paper
Two one-sheets Two three-sheets Two six-sheets
Photos
10 8x10 black and white 8 11x14 colored gelatins 2 22x28 colored gelatins 8x10 photos of star
Cuts and Mats on Production
Five one-column Three two-column Two three-column
Stock Cuts and Mats of Star
Five one-column Three two-column Two three-column
Rotogravure
Series of Advertising Layouts;
Mats
Press Book with sales talk, card and letter announcements, suggestions for lobby and other displays.
Slides Music Cues Cartoon Mats
SOMETHING NEW!
For special cartoon designed for use with newspaper review of “Jules of the Strong Heart” on second day of the show.
DON’T OVERLOOK THE SPECIAL CARTOON By “BRESS”
For JULES OF THE
STRONG HEART”
THE PLAYERS
JULES LEMAIRE,
GEORGE BEBAN Joy Farnsworth ... .Helen Eddy Tom, her father .. .Charles Ogle Ted Kendall .. Raymond Hatton
Jim Burgess Guy Oliver
Jack Liggitt Ernest Joy
Louis, the “Red Fox”,
H. B. Carpenter Head of the Hudson Bay Trapping Colony,
Edward Martin
Director, Donald Crisp
TABLE OF CONTENTS
Billing on Front Cover
What You Want to Know About the Picture Contents, Accessories and Cast inside front cover
1. Ad Layouts with Mats
2. Ad Layouts with Mats
3. Advance Post Cards and
Letter
4. Production Cuts and Mats
5. Cartoon by Bress.
6. Promotional and Lobby
Ideas
7. Advance Publicity 9. Advance Publicity
11 Current Publicity 13. Review of Production — for use after first showing 15. Review and Special Publicity Story
17. Cast and Synopsis 19. Synopsis (continued)
Lithographs inside back
cover
Current Paramount and Artcraft Releases and Exchange List on Back Cover
PROGRESS — ADVANCE, The Gompletest, Neatest, Niftiest, Exhibitor’s Magazine In The Industry, Contains Music Cues, Valuable Lobby And Display Ideas, Advertising Suggestions and Other Helps.
KEEP A FILE ON HAND ! !