Paramount Press Books (1918)

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Ad cuts and mats that strike home— and bring them out Employ “human interest” in your ads. It is the very backbone of good advertising. You can reach them — and bring them out— if your advertisements strike a responsive human chord in their hearts. You can do with these line cuts we offer you with “Jules of the Strong Heart.” But to reach them— to bring them out -you’ll have to use them. Ask your Exchange for Music Cues E XHIBITOR’ THEATRE S The ^redtchardcterdctor in a hmdn interest storj JesseL.Lasky presents Qeo^ in Jules Of the Stron^Hear By Vfilliam Merriam Rouse. Scenario by Harvey F.Thew and Frank X Finnegan Directcdby Donald Cnsp BIban CpammoimtT^ictwe' The tang of the evergreen pines, the virile love of the “open spaces,” and the vigorous action of “free men” in “God’s Country,” make this the greatest story 'in whice this versatile star has ever appeared. Short Subject Travelogue Musical Program Adrertised ererywherc Cp(i/xjm0iu^, Shown here Exhibitor’s Theatre “Foremost stars, superbly directed in clean . motion pictures” A tense drama of love and laughter JesseL.Lasky "4 Geoffieban T^Uules of the Strong Heart” WilliaTM y^erniam Rou.se Scenario by Harvey F. Thew and Prank X Finnegan Directed, by Donald Crisp A story of the Great North Woods and virile manhood. The smell of the pines and the breathlof love mingled into a plot that brings a lump to your throat one moment and leaved you convulsed with joy the next. Short Subject T ravelogue Musical Program f^dvertised everywhere Shown here Lest you forget we say it yet— link up.