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ADVERTISING SUGGESTIONS ON “JULES OF THE STRONG HEART”
ADVANCE POST CARD NO. 1
(To be sent 9 days before showing of Picture)
Dear Madam:
“JULES OF THE STRONG HEART” is the name of a new picture in which George Beban will appear at the Theatre on
This story contains real heart interest, and an eleven-months-old baby adds a touch of sympathy tlmt is very appealing.
Try and make it a point to see this picture.
Manager.
ADVANCE POST CARD NO. 2 (To be sent 6 days before showing) Dear Madam:
The new photoplay entitled “JULES OF THE STRONG HEART” in which George Beban will appear, and about which we wrote you a few days ago, was adapted for the screen from a vital short story which appeared in a recent issue of Collier’s Weekly. It is full of the milk of human kin^ess.
As Jules Lamaire, Mr. Beban depicts a character which demonstrates the fact that he has no peer as a delineator of the Latin type.
The play will be shown at the
Theatre on
Manager.
SUGGESTED LETTER (To be sent 3 days before showing)
Dear Madam :
Can you imagine the surprise of the citizens of Hoquiam, Washington, a lumber camp in the Canadian woods, when an aggregation of 50 players, besides a force of carpenters, electricians, property men and the like, arrived in their midst with all the ear-marks of a Circus? Two baggage cars of furniture, a complete lighting plant, etc., helped to equip a studio so substantial that the Lasky Company will be able to use it at any time for future screen work.
In the photoplay, “JULES OF THE STRONG HEART,” which is coming to the
Theatre on you will imagine you hear ringing in your ears the
woodsman’s axe, the hissing of the great logs as they slip down the gigantic chutes, and the grinding of machinery by which these logs are created into lumber.
While the character of Jules, played by Mr. Beban, is not exactly such as Robert Edeson portrayed in’ the famous play called “STRONGHEART,” yet his spirit shows us how to live next to nature, where the heart catches the strength of the oaks and the rushing waters — a subject so interesting to all Americans.
You will be thoroughly refreshed by the wholesomeness of this picture. We shall look forward to seeing you at the theatre.
Yours very sincerely.
Manager.
ADVANCE POST CARD (To be sent on date of showing)
Dear Madam:
We hope to see you at the Theatre today where you will enjoy the
pungent smell of pine and the freshness of the great out-doors, together with a wholesome love story filled with dramatic intensity.
Manager.
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