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ADVERTISING SUGGESTIONS ON “JULES OF THE STRONG HEART.”
LOBBY Make a cutout of a great Red Heart with a baby sitting on top of it and a DISPLAY card reading:
THIS IS THE SIZE AND STRENGTH OF GEORGE BEB AN’S HEART IN HIS NEW PHOTOPLAY “JULES OF THE STRONG HEART. ” You could also have a lumber camp erected on one side of your lobby with figures in the foreground and a picture of a sailboat on a stormy sea.
WINDOW Have your sporting goods and department stores show all kinds of camping DISPLA Y materials with a photograph of your lobby and a card as follows :
GO TO THE THEATRE ON
AND PARTAKE OF THE PUNGENT ATMOSPHERE OF THE PINES — COME IN AND SMELL THE PINES IN OUR PINE PILLOWS.
HOUSE When you have your central scheme of display, take a photograph of it and OB GAN put it on the cover of your house organ for the days .you are showing the picture.
THROW AW AY S Have your local job printer set up the type from your local news
paper on attractive colored slip sheets and distributed through the street.
CAR CARDS AND On your Car Cards have the cutout of a large Red Heart with a NEWSPAPER baby sitting on top of it and underneath the words:
ADVERTISING COME TO THE THEATRE ON
AND SEE THE DAMSEL WHO WINS JULES’ STRONG HEART. SHE IS 11 MONTHS OLD!!!
Offer to print a cut in the newspaper of the best window display gotten up by the town window dressers, and link up your ads in your local newspaper with all the local stuff you
can get. For instance, “did you see the display in Mr. ’s window of ‘JULES OF
THE STRONG HEART?’ You know what it advertises — it shows not only the goods which he has for sale, but tells you of the new George Behan photoplay which is coming to
the Theatre on , called ‘JULES OF THE STRONG
HEART.’ ”
CATCH LINES
OUR BOYS ACROSS THE SEA WILL FIND A TRUE COMRADE IN “JULES OF THE STRONG HEART.”
“ACTRESS IN GEORGE BEBAN’S NEW PHOTOPLAY OBLIGED TO BE CHAPERONED ON ACCOUNT OF HER AGE!!!”
“HISTORY OF YEAR-OLD BABY CAMOUFLAGED BY JULES OF THE
STRONG HEART.’ ”
FOR FURTHER ADVERTISING SUGGESTIONS WRITE TO:
THE EXHIBITORS’ SERVICE DEPARTMENT 485 Fifth Avenue, New York.
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