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ADVERTISING SUGGESTIONS FOR ‘‘THE SPIRIT OF ^17”
POST CARD NO. 1
(To be sent out 9 days prior to showing)
POST CARD NO. 2 (To be sent out 6 days prior to showing)
Dear Madam:
The experiences of Judge, , Willis Brown of the Chicago Juvenile Court are interwoven between the lines of the exciting love drama which is Jack Pickford’s latest contribution to Paramount Pictures, “The Spirit of ’17” — coming to the
Theatre on
Manager.
Dear Madam:
You might further desire to know that Julia Crawford Ivers wrote the scenario and William D. Taylor directed this latest Jack Pickford offering — “The Spirit of ’17” — the Paramount Picture which is
coming to the Theatre on
This insures you a Paramount entertainment because you will doubtless recall some of the excellent past productions of these artists.
• Manager.
Dear Madam:
SUGGESTED LETTER
(To be sent out three days prior to the showing)
••
When Jack Pickford was asked concerning “The Spirit of ’17” he jumped at the opportunity to do this picture because it gave latitude to not only act but to convey a lesson.
This Paramount Picture was written by Judge Willis Brown of the Chicago Juvenile Court — of whom you have doubtless heard. He and Judge Lindsey have been foremost in the movement to alleviate conditions in the prisons and houses of correction.
Hence Judge Brown’s conclusions as to the treatment of juvenile offenders together with his delicate and extremely interesting love story — not to mention the labor situations and German-agent complications — offer you one of the most compelling and heart interest photoplays of recent months.
We expectantly look forward to your attendance during the running of this play
which will appear on the screen of this theatre on ; and meanwhile we take
this opportunity of thanking you for the patronage you have extended to our management in the past.
Yours sincerely,
Manager.
FOLLOW UP POST CARD
(To be sent out the day of the showing of the day before)
Dear Madam :
As a matter of good service to our patrons, we are reminding them of the excellent Paramount Picture — “The Spirit of ’17” — with Jack Pickford, which is appearing today in the Would you do us the courtesy to tell your friends and ask them if pos
sible to come early because the present attendance indicates a full house at every performance ?
‘ Manager.
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