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Advertising Suggestions for ^^Wolves of the Rail.”
FROM EXHIBITORS’ SERVICE DEPARTMENT
485 Fifth Avenue, New York.
Post Card No. 1 (to be shown 9 days before showing of picture.)
Dear Madam :
In “WOLVES OF THE RAIL.” the new Artcraft Picture in which Thos. H. Ince presents William S.
Hart at the Theatre, on
while retaining all the atmosphere which has made the Hart photoplays so popular with the public, it provides the famous actor with a vehicle entirely different from anything in which he has heretofore appeared.
You will not wish to miss the showing of this picture.
Manager.
Post Card No. 2 (to be shown 6 days before showing picture. )
Dear Madam:
In his newest Artcraft Picture, “WOLVES OF
THE RAIL, ” which will be shown at the
Theatre, William S. Hart is introduced
in a new role — that of an upholder of law and order rather than an outlaw. There is no let up in the action of this play.
Mr. Hart is supported by a company of especially capable players and many of the effective scenes are a product of his own brain. Don’t forget that we show this picture on
Manager.
SUGGESTED LE’TTER
(To be sent 3 days before showing.)
Dear Madam:
Bill Hart, the idol of picture patrons the world over, in his new Artcraft photoplay called “WOLVES OF THE RAIL,” plays the part of a railroad detective. Each release of Mr. Hart’s is an event of unusual importance in the Motion Picture World, so the announcement that the famous Thos. H. Ince star is coming
to the Theatre on is doubtless welcome news to Mr. Hart’s
local admirers.
For more than three years he has been playing bad men, but finally decided he would like to portray a law-abiding citizen — a respectable and respected member of society.
“Have a heart,’’ said Bill, “and try to put yourself in my place. There must be some sort of a decent type of man that I can play.”
“Give me an idea and I’ll trail you,” said Mr. Ince.
The next day Mr. Hart brought in a new idea, in which he is introduced as a bad man, but his reformation is brought about by the prayer of his dying mother — a scene of infinite pathos.
Vola Vale, the pretty young screen actress who plays opposite Mr. Hart, has many screen successes to her credit, but is said to consider her work in this latest picture the best of her career.
We are sure you will enjoy this picture and invite you to be present at its showing.
Manager.
FOLLOW-UP POSTAL CARD
(To be sent on date of showing.)
Dear Madam:
Fancy seeing Bill Hart as a staunch champion of law and order, a loyal protector of the railroad company’s property and a safe guardian of government money!!! Be sure and come today to see “WOLVES OF THE RAIL,” the photoplay which makes Bill a new man.
Manager.
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