Paramount Press Books (1918)

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EXACTLY ONE MILLION DOLLARS IS BEING SPENT EOR YOU! This is not “Press Agent Camouflage” — it’s a fact — because Paramount and Artcraft are actually spending that stupendous amount to teach the public to look for your theatre, your advertising and your pictures — by teaching them to look for the trademarks. Your part is merely to show these trademarks. ACCESSORIES (Obtainable at your Exchange) Paper Two one sheets Two 3 sheets Two 6 sheets Photos 10 8x10 black and white 8 11x14 colored gelatins 2 22x28 colored gelatins 8x10 photos of star Cuts and Mats on Production Five one-column Three two-column Two three-column Stock Cuts and Mats of Star Five one-column Three two-column Two three-column Rotogravure Series of Advertising Layouts: Mats Press Book with sales talk, card and letter announcements, suggestions for lobby and other displays. Slides Music Cues MUSIC CUES! For special music cues on “Rimrock Jones” see your file of Progress-Advance — and remember to order your Progress-Advance binder from your Exchange. THE PLAYERS RIMROt K JONES. .WALLACE REID Mary Fortune ... Ann Little H Hicks . -Charles Ogle Ike Bray . . .. . Paul Hurst Andrew McBain . . Guy Oliver Leon Lockhart Fred Huntley Hazel Hardesty _ _ . .. Edna Mae Cooper Juan Soto .. . Toto Ducrow Stoddard . Gustave Von Seyffertitz Jepson Ernest |oy Woe Chong . . . -.George Kuwa Director Donald Crisp TABLE OF CONTENTS Billing on Front Cover Contents, Accessories and Cast Inside Front Cover 1. What You Want to Know About the Picture 2. Advance Post Cards and Letter 3. Promotional and Lobby Ideas 4. Production Cuts and Mats 5. Lithographs 6. Biographical Sketch 7. Ad Layouts with Mats 9. Ad Layouts with Mats 11. Advance Publicity 13. Advance and Current Publicity 15. Advance and Current Publicity 1 7. Review of Production for use on day of first showing. 19. Short Review and Publicity Stories 21. Cast and Synopsis 23. Synopsis Continued Current Paramount and Artcraft Releases on Back Cover Exchange List on Back Cover