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Advertising Suggestions for “RIMROCK JONES”
by Exhibitors’ Service Department 485 Fifth Avenue, New York
POST CARD No. 1 (TO BE SENT 9 DAYS BEFORE SHOWING
Dear Madam ;
COMING!
To the Theatre on
a new photoplay entitled “RIMROCK JONES.” 'I'he story is founded on a real incident which came to the attention of Dane Coolidge, the author, while he was in Arizona gathering material for stories. It is vivid, startling and thrilling.
Manager.
POST CARD No. 2 (TO BE SENT 6 DAYS BEFORE SHOWING)
Dear Madam ;
STARRING 1
At the Theatre — Wallace Reid
as “RIMROCK JONES,” a western story with a brand new and fascinating plot. The scenes were actually filmed at the Copper Mines of Arizona.
The date is and we shall look
forward to seeing you.
Manager.
SUGGESTED LETTER
(TO BE SENT 3 DAYS BEFORE SHOWING OF PICTURE)
Dear Madam :
I am going to tell you a secret about the new photoplay entitled “RIMROCK JONES” which
is coming to the Theatre. I believe that Andy McBain, the clever crook lawyer of
the town who stole one mine from Rimrock and tried to make a “get-away” with a second one, was in league with the HUNS because you know as well as I do what they are doing to get possession of the mines in France.
You will be delighted to hear, however, that in this case a clever “deaf” stenographer withher woman’s wit and intuition, comes to the rescue of the hero and helps him in a struggle for his mines. Unknown to anyone she takes the long journey to New York, has a specialist perform an operation on her ears, which has restored her hearing, and while pretending to be still deaf, she helps Rimrock fight it out against the combined wiles of a Wall Street financier, two of the country’s well-known lawyers and one of the crooks of the “big town,” and plays the final winning card in the game.
' This is a charming, realistic and wholesome play which will appeal to young and old alike. Ann Little, the clever young actress who has appeared in a previous picture with Mr. Reid, plays the part of Mary Fortune, the stenographer. The picture contains rough, wild and woolly stuff that delights the boys and girls, and Society Life and Scenes in New York’s famous hotels which appeals to the older women.
We hope to have the pleasure of welcoming you on when the picture is to be
shown.
Manager.
FOLLOW UP POST CARD (TO BE SENT ON DATE OF SHOWING) Dear Madam :
THIS IS THE DAY
that we are presenting the photoplay entitled “RIM-ROCK JONES” at the Theatre.
The story will send you away with the satisfactory feeling of a well spent hour or two. Don’t miss it, please. Manager.
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