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ADVERTISING SUGGESTIONS FOR
“R I M R O C K JONES”
By Exhibitors* Service Department, 485 Fifth Avenue, New York.
LOBBY As this picture deals with a mine, it would be very easy to build an old fash
DISPLAY loned mine shaft entrance in your lobby. This could be built square of small logs, similar to a well, the logs built up about 4 or 5 feet high above the level of the lobby floor and on the top a windlass also built of a log with the handle either of wood or of iron.
If you want to use a more modern style of mine shaft, you can build a mine “ena temporary doorway of logs around your oe side of your lobby, or better yet, build such trance” or sort of temporary doorway at onwn entrance.
The signs on these shafts could read :
RIMROCK JONES LOST HIS MINE.
ENTER HERE AND FIND OUT HOW HE GOT IT BACK
WINDOW You can co-operate with your sporting goods store or hardware store by havDISPLAY ing them build a similar device in one of their windows. If sporting goods store, they could show high boots, corduroys, winter hunting clothes, etc. ; if hardware store they could show picks, shovels and other mining tools.
STREET As a mine would be rather a hard thing to portray for street display, you DISPLAY could have a log cabin or imitation log cabin mounted on a wagon. On the side could be a sign:
RIMROCK JONES WORKED HARD IN A CABIN LIKE THIS AND THEN HAD HIS MINE STOLEN. FOR FURTHER DETAILS GO THE THEATRE TODAY
CAR CARDS AND Photographs either of your window or lobby display
NEWSPAPER ADVERTISING would make excellent tie-up material for car cards, window cards and newspaper display.
CATCH LINES Could be something like the following:
DID YOU EVER BUY MINING STOCK? IF YOU DID, YOU CAN APPRECIATE MARY FORTUNE’S SUSPENSE WHEN SHE INVESTED HER MONEY WITH “RIMROCK JONES.”
FIRST THEY TRIED TO STEAL HIS MINE AND THEN THEY TRIED TO STEAL HIS STENOGRAPHER— DO YOU THINK THEY GOT AWAY WITH IT? “RIMROCK JONES”
AT THE THEATRE THINKS DIFFERENT
EVERYBODY IS TALKING ABOUT COPPER. “RIMROCK JONES” HAD ONE MINE STOLEN AND THEN WENT OUT AND GOT HIMSELF ANOTHER— THEY WERE BOTH COPPER MINES. SEE HOW WALLIE REID KEEPS THINGS GOING AT THE THEATRE
For further Advertising Suggestions, write to
EXHIBITORS’ SERVICE DEPARTMENT,
485 Fifth Avenue, New York
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