Paramount Press Books (1918)

WHAT YOU WANT TO KNOW ABOUT “THE WORLD FOR SALE” THIS TIME OF THE YEAR is particularly fitted to begin an advertising and publicity campaign to increase your patronage. THIS PICTURE IS PECULIARLY FITTED to increase your box office receipts if you follow that impulse. Here is the first of the series of the spectacular J. Stuart Blackton Productions that will be the sensations of the season. SIR GILBERT PARKER, ONE OF THE WORLD’S greatest creative artists, wrote this book. The story breaths the very essence of the out-of-doors and the charm of gypsy lore, together with a love story of unusual interest. THESE TWO MEN HAVE A COAdMON PURPOSE. Sir Gilbert Parker writes wonderful stories because he is a creative artist and must write. J. Stuart Blackton, having reached the pinnacle of material success in the motion picture industry, is not content, he must personally produce pictures. THE COMBINED EFFORTS of a great author and the master of screencraft will be seen by the public in this production, which is a wonderful story of the great North-west and racial conflict. A wonderful cast has been selected to portray the great characters of the book, which was one of the “best sellers.” Every detail has been given deepest thought, and no expense has been spared to make this a wonderful spectacle. TO START YOUR INCREASED CAMPAIGN OF" ADVERTISING AND publicity, we have prepared for every exhibitor a wonderful amount of money-getting accessories. Everything is here for you with which you can make real money, and you will be doing yourself a great injustice if you do not go after the business on this picture in a far bigger manner than you ever did in your life before. Follow the impulse, and after you start, keep everlastingly at it. LOOK OVER THESE ACCESSORIES Paper Two one-sheets Two three-sheets Two six-sheets Photos Ten 8x 10 black and white Eight 11 X 14 colored gelatin Two 22x28 colored gelatin 8 X 10 photos of star Cuts and Mats of Production Five one-column Three two-column Two three-column Stock Cuts and Mats of Star Five one-column Three two-column Two three-column Rotogravure Series of Advertising Layouts: Mats Press Book, with sales talk, card and letter announcements, suggestions for lobby and other displays. Slides Music Cues BUT WE DO NOT END HERE. We not only supply you with the accessories which are designed by experts, but we have a Service Department that is designed to give you every personal aid you may desire. If you have any problems to solve, write the Service Department. Experts are in charge of the advertising, publicity, promotion and exhibitors’ aids departments. They are at your command. Don’t let the opportunity slip by. Use this service. It is designed for you personally. THE CAST Ingolby Conway Tearle Fleda Druse Ann Little Gabriel Druse W. W. Bitner Jethro Fawe Norbert Wicki Tekewani Crazy Thunder Marchand . . Escarmillo Fernandez Jowett Joseph Donohue Summer Song .... Maude Scofield CONTENTS 1. Cover — ^with Billing 2. About the Picture and Ac cessories 3. Advance Post Cards and Letter 4. Promotional Ideas 5. Biographical Sketch 6. Stock star cuts and mats 7. Ad Layouts with Mats 8. Ad Layouts with Mats 9. Ad Layouts with Mats 10. Ad Layouts with Mats 11. Lithographs 12. Production Cuts and Mats 13. Advance Publicity 14. Advance Publicity 15. Advance Publicity 16. Advance Publicity 17. Advance Publicity 18. Cast and synopsis 19. Synopsis continued 20. Music Cues