Paramount Press Books (1918)

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ADVERTISING SUGGESTIONS FOR “THE WIDOW’S MIGHT” POST CARD No. 1 (TO BE SENT 9 DAYS BEFORE EXHIBITING PICTURE) Dear Madam : ^ This is just a line to tell you tha.t Julian Eltinge, the famous female, impersonator, is coming to the Theatre on in a production called “THE WIDOW’S MIGHT.” I hope you will not fail to see Mr. Eltinge in this amusing picture. Manager. POST CARD No. 2 (TO BE SENT 6 DAYS BEFORE EXHIBITING PICTURE) Dear Madam : Referring further to the new Julian Eltinge photoplay called “THE WIDOW’S MIGHT,” which is to be shown at the Theatre on ■ • ■ ■ : this play was adapted for the screen by Marion Fairfax and directed by William C. de Milk. Don’t forget the date of this showing, please. Manager. SUGGESTED LETTER (TO BE SENT 3 DAYS BEFORE SHOWING) Dear Madam : ’’ We all know there is nothing the ladies enjoy more than to see handsome gowns well displayed, and I think you who have seen' Julian Eltinge will agree with me that no woman has ever looked more charming in smart clothes than has this famous female impersonator. In his latest picture “THE WIDOW’S MIGHT,” Mr. Eltinge wears some stunners. You may be interested to know how Mr. Eltinge first entered this line of work. While very young his parents moved from Montana to Boston, and at the early age of 14 he was forced to go to work, and entered a Boston wholesale house. He joined the Boston Cadets, an organization which numbered many Harvard boys amongst their members. This organization was in the habit of giving amateur theatricals, and someone was needed to play the part of "a young woman called “Miss Simplicity.” Because of his pink and white complexion the part was allotted to' Mr. Eltinge, and he made such a success of it that he never was allowed to play any but female parts thereafter. Shortly after he jumped into fame and received as high as $1,500 a week in vaudeville. After appearing in many productions on Broadway, Mr. Eltinge succumbed to the lure of the screen — to release his pictures, of course, through Paramount.' We shall look forward to seeing you at the will bring a large party with you. Theatre on and hope you Yours sincerely. Manager. FOLLOW-UP POST CARD (TO BE MAILED ON DAY OF SHOWING) Dear Madam : This is the day we are showing the Julian Eltinge picture — “THE WIDOW’S MIGHT.” Don’t fail to come and see it, please. You will be well repaid as well as amused. « Manager. 3