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NOTICE
In the future you will find in nearly every press book a special cartoon drawn by “Bress”. These cartoons are used by all the larger metropolitan newspapers the day following the first showing, and have been found to be most effective as “teezers” to interest the public in your theatre and your pictures.
WATCH FOR THE CARTOONS!
THE PLAYERS
EZRY HOLLINS,
CHARLES RAY
Caleb Endicott Charles French
Walter Endicott, his son,
Gilbert Gordon
IMrs. Endicott, his wife,
Lydia Knott
Ruth Endicott, his daughter,
Deris Lee
Stuart Morley Carl Ullman
Directed by Victor L. Schertzinger Supervision of THOMAS H. INCE
MUSIC CUES
Keep a file of ProgressAdvance on your desk. Among other helps, it gives the music cues in every issue.
ACCESSORIES (Obtainable at your Exchange) Paper
Two one-sheets Two three-sheets Two six-sheets
Photos
10 8x10 black and white
8 11 X 14 colored gelatins 2 22x28 colored gelatins 8x10 photos of star
Cuts and Mats on Production
Five one-column Three two-column Two three-column
Stock Cuts and Mats of Star Five one-column Three two-column Two three-column
Photogravure
Series cf Advertising Layouts; Mats
Press Book with sales talk, card and letter announcements, suggestions for lobby, newspaper publicity stories and special cartoon.
Slides Music Cues
TABLE OF CONTENTS
Billing on Front Cover
Contents, Accessories and Cast inside front cover
1. What You Want to Know
About the Picture
2. Advance Post Cards and
Letter
3. Advertising Suggestions
4. Biography for Newspapers
5. Stock Star Cuts and Mats
6. Ad Layouts with Mats
7. Ad Layout with Mat
8. Lithographs
9. Stock Production Cuts and
Mats
10. Advance Publicity
11. Advance and Current Pub
licity
12. Advance and Current Pub
licity
13. Review of Production for
Newspaper
14. Short Review and Publicity
Story
15. Cast and Synopsis
16. Synopsis (continued)
Current Paramount and Artcraft Releases inside Back Cover
Exchange List on Back Cover
MUSIC CUES FOR ALL PRODUCTIONS AVAILABLE AT YOUR EXCHANGE