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ADVERTISING SUGGESTIONS FOR “THE HIRED MAN”
LOBBY DISPLAY : This photoplay has to do with the self-education of a farm boy, Ezry Hollins
(Charles Ray). The scene is laid on the farm. The picture therefore lends itself to every conceivable kind of advertising on farm materials, school books, school supplies, and women’s apparel suitable for Ruth Endicott, the girl that Charles Ray is in love with. With a cut-out of Charles Ray, why not erect in your lobby — if your house policy permits — show some farm scene. Either a hay-mow, or a barn scene, showing Charles Ray at work by lantern light studying to better himself. By reading over the story of the play contained in this Press Book you may get still more ideas which will help you to conceive the idea for your lobby which will best fit your pocketbook and possibilities.
STREET DISPLAY: A hay wagon — if you can obtain one — ^with a cut-out of Charles Ray seated
thereon, or a lad dressed up like Charles Ray — ^would be good advertising for this play. Your banners for the side of the hay wagon would tell of the theatre, the showing of the picture — and the time schedule for your performances.
WINDOW DISPLAY You can sell your farm supply stores for window display on this production.
Catch-lines such as this: “THE KIND OF A RAKE CHARLES RAY USES
IN ‘THE HIRED MAN’ in the theatre.” “SEE the photoplay — but buy the rake.
It will pay you to own one.”
For the department stores, you can sell your window display artists on a competitive display, with a prize to the man who takes this Press Book, reads the story of the production, and then makes the display of women’s gowns for Ruth Elndicott with a little display card reading something like this:
“THIS IS A DISPLAY WINDOW COMPETING FOR THE PRIZE OFFERED BY MANAGER OF THE THE
ATRE FOR SUITABLE GOWNS WHICH MIGHT BE WORN BY RUTH ENDICOTT IN ‘THE HIRED MAN’— THE SWEETHEART OF CHARLES RAY.”
For the book stores, this photoplay offers endless suggestions for the display of school supplies— with a cut-out of Charles Ray in the window, plus a little card concerning the photoplay to be run in your theatre and the date. You might even run a contest as follows:
SUGGESTED CONTEST; "The Theatre will offer a prize to the school child who will offer
the best suggestion as to a list of school supplies to be found in this window which will offer Charles Ray in ‘THE HIRED MAN’ die best implements with which to get an education. Make out your replies legibly; write them on one side of the paper only; and send to the Contest Editor, Theatre, (address).”
Here’s another: “PSYCHOLOGY CONTEST.” “PRIZE OFFERED BY THE
THEAlTRE.” “Walk past this window once; see how mamy things you can remember
in it, together with the fact that Chari es Ray is playing in the on , in ‘THE
HIRED MAN.’ Send in your list of things that you have noticed to the Contest Editor, who has a complete list of the articles in this window. The winner sending in the highest number of articles will receive a prize, to be announced later. Remember: You are put on your honor. Once past the window — that’s all. Then write what you can remember about the window.”
FOR ADDITIONAL ADVERTISING SUGGESTIONS CONSULT
THE EXHIBITORS’ SERVICE DEPARTMENT,
485 Fifth Avenue, New York City.
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