Paramount Press Books (1918)

PARAMOUNT PRESS BOOK PUBLICITY and ACCESSORIES PRESS STORIES AD CUTS and MATS Some Interesting Pointers on “The Firefly of France” WALLACE REID, THE STAR. ONE of the foremost of the younger screen stars is Wallace Reid whose talents have won him a large and enthusiastic following of motion picture theatregoers. Mr. Reid is a virile actor whose artistic portrayals in such Artcraft pictures as “Joan the Woman,” “The Devil Stone” and “The Woman God Forgot,” in which he played opposite to Geraldine Farrar, made him a prime favorite. His recent pictures, “The House of Silence” and “Believe Me, Xantippe,” won instant approval and added greatly to his reputation for conscientious and painstaking effort in every portrayal he essays. Mr. Reid is a highly capable player whose pleasing personality and manly traits, conspicuously manifested in this picture, inevitably must serve to endear him the more with his rapidly increasing clientele. AUTHOR OF STORY. THE author of “The Firefly of France” is Marion Polk Angellotti, a magazine writer and novelist of prominence and author of numerous “best sellers.” Her latest novel, “The Firefly of France,” appeared serially in the Saturday Everting Post and the timeliness of the subject, as well as its interest and treatment, made it one of the most popular stories of the year. THE SCENARIOIST. THE picturization of “The Firefly of France” is the work of Margaret Turnbull, one of the leading scenarioists attached to the Lasky studios. She has many successful pictures to her credit, but “The Firefly of France” is likely perhaps to rank as her best. THE DIRECTOR. TABLE OF CONTENTS Front Cover — Billing Inside Front Cover Production Cuts and Mats Page Editorial and Contents . . .... 1 Special Feature Article . . .... 2 Cast and Story .... 3 Press Reviews .... 5 Advance Publicity 7-9-11 Mail Campaign Advertising Cuts and Mats, 14-15 Accessories Inside Back Cover — Advertising Posters Back Cover Current Releases who has disappeared in circumstances which reflect upon his patriotism. The papers are found by the American in an old chateau on the firing line, and to prevent them falling into the hands of the spies, substitute documents are prepared and these fall into the hands of the German plotters, after a desperate battle in the chateau in which the American gives a good account of himself. He is captured by the spies to insure their safety, but a German shell does excellent work at an opportune moment, killing the German agents. When the American regains consciousness, he finds himself in a hospital, with his sweetheart nursing him and they plight their troth just as the United States enters the war. The various roles of this charming story are in the hands of highly capable players, and the interest is not permitted to lag for an instant. EXCELLENT SUPPORT. MR. REID’S support in this photoplay is excellent. Dainty Ann Little is his vis-a-vis, while Charles Ogle is seen as a German spy. Raymond Hatton, a skilled player, has a small but important role as The Firefly. Others in the cast are Winter Hall, Ernest Joy, Clarence Gilbert, William Elmer, Henry Woodward and Jane Wolff. GENERAL REMARKS. THIS photoplay offers excellent opportunities to exhibitors for effective exploitation. It being a war subject, splendidly directed and finely produced, the picture is one that will please every spectator. Judicious advertising and the employment of the fine line of accessories prepared for the use of exhibitors, doubtless will make this sub ject one of the most successful of the current season. ALL who have seen “The House of Silence,” a picture production directed by Donald Crisp, will recognize his superior direction in“The Firefly of France.” Mr. Crisp is one of the most talented directors in the country, and his skill and taste are evidenced in no uncertain degree in this rapid-fire photoplay. Mr. Crisp was capably assisted by Nat. Deverich. A POWERFUL STORY. THE story of “The Firefly of France” deals with a young American of wealth who goes to France as an ambulance driver, and a young woman who is entangled in the plotting of German spies. The latter goes to the firing line in search of certain papers hidden by a French aviator known as “The Firefly of France,” THE NEW PRESS BOOKS. EXHIBITORS in every section of the United States, not to speak of Canada, are finding the new improved Paramount and Artcraft Press Books REALLY SERVICEABLE, as it was intended they should be. We have received from many of them letters of appreciation and incidentally also they have made suggestions of value which are being adopted as speedily as possible. One new feature to be inaugurated with the July releases will be a page in each Press Book devoted to slide suggestions— a feature which, we believe, will soon become popular with house managers. If you have any other suggestions, please forward them at once. I