Paramount Press Books (1918)

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MAIL CAMPAIGN Post Cards Suggested for the Exploitation of “Fedora” ADVANCE POST GAUD No. I TO BE SENT 9 DAYS BEFORE Show i mg' DATE dear madam: We are pleased to announce that Pauline Frederick, the beautiful and talented star in Paramount pictures, will appear in "Fedora," at this theatre next Miss Frederick appears to splendid advantage in this great photoplay and we recommend it to your favorable attention. Yours sincerely, /lana^eiA ADVANCE POST CARD No. 3 TO BE SENT 6 DAYS BEFORE SHOWINQ DATE DEAR MADAM: Beginning next "Fedora," the new starring vehicle for Pauline Frederick, the beautiful and talented Paramount star, will be the big attraction at our theatre. We assure you that this photoplay, a picturization of Victorien Sardou's famous play is a most attractive subject and will please you greatly. Yours sincerely. ADVANCE POST CARD No. 3 TO BE SENT TO ARRIVEON DATE OF SHOWING DATE. DEAR MADAM: We beg to remind you that "Fedora," the newest Paramount picture starring Pauline Frederick, the famous interpreter of arduous Sardou roles in motion pictures, will be seen at our theatre today. ( ) This is a photoplay of tremendous power and beauty, and we respectfully urge your attendance. Yours sincerely, Manacj ev Exhibitors will be wise to mail at least one of these Postals to their patron 17