Paramount Press Books (1919)

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MR. EXHIBITOR: HERE’S AN OPPORTUNITY TO GET EXTRA PUBLICITY ! A Screen Star Pushes Her Past Into the Background READING from left to right in the above picture, we have Lila Lee and Lila Lee. Miss Lee, newest and brightest of our film stars, is already one of the best known personalities on the screen. But she remembers the days before the stage and the screen had made her famous— though she did get her name in electric lights when very, very young. So she has dressed up as the picture on the right shows her to represent the old days ; and on the left our camera man snapped her as she is today. She is trying to push the old days out of camera range, but they show clearly. Notice that the Lila of today remembers to keep her face toward the camera, even while busy with her past. To be utterly frank, though, Lila, being only sixteen, hasn’t a past. All she has is a future — and a glorious future it should prove. Speaking of futures, her next Paramount picture is “Puppy Love,’’ which is not an animal story. 4 Here is the proof of a story-mat which we believe your town newspapers that use mat material will gladly print. THE MAT COSTS YOU NOTHING. Get it from your exchange and send it to the photoplay editors of your newspapers. This will provide excellent advance publicity for both attraction and star booked for presentation at your theatre. SEND THIS MAT TO YOUR NEWSPAPER TO-DAY ! IT IS FRF.F !