Paramount Press Books (1919)

EXHIBITOR’S PRESS BOOK PRESS STORIES CHARLES KENMORE ULRICH, Editor _ 1 FAMOUS PLAYERS -LASKY CORPORATION AD CUTS and MATS Chats With Exhibitors on Elsie Ferguson and Her New Ar ter aft Photoplay , “ The Marriage Price" ONE of the strongest drawing cards of the silent drama is Elsie Ferguson, the beautiful and talented Artcraft star. She is well known for her splendid work in such pictures as “Barbary Sheep,” “The Rise of Jennie Cushing,” “Rose of the World,” “The Danger Mark,” “The Doll’s House,” “Heart of the Wilds,” “Under the Greenwood Tree” and “His Parisian Wife.” All of these photoplays have been great winners and it is a safe bet that her latest vehicle, “The Marriage Price” will be a winner too. Elsie Ferguson, Famous Star LSIE FERGUSON is justly famous as a cinema star of the first magnitude. For many years prior to her appearance in motion pictures, she had been one of the most commanding figures on the legitimate stage, in which field she scored numerous dramatic triumphs. Her personality has drawn to her an immense clientele of theatregoers who, since her desertion of the legitimate stage, have followed her adventures in each succeeding photoplay with ever increasing delight. Miss Ferguson has a charming role in “The Marriage Price,” her latest starring vehicle, and I am convinced that inasmuch as it affords her ample opportunities for the display of her rare dramatic powers, her impersonation of the character of Helen Tremaine, a society girl who plunges from riches into poverty, will prove highly acceptable to the film public gener Griswold Wheeler, Author A WELL known writer for the magazines is Griswold Wheeler, author of the story upon which “The Marriage Price” is based. Mr. Wheeler has told an interesting story in an entertaining manner and none of its value has been lost in its picturization. TABLE OF CONTENTS Front Cover — Billing Inside Front Cover How To Use A Press Book Page Editorial Contents . 1 Production Cuts and Mats... . 2 Elsie Ferguson, An Analysis, by Baron Dewitz 3 Production Cuts and Mats ... . 4 Cast and Story 5 Production Cuts and Mats... 6 Publicity Notes . 7 Production Cuts and Mats... . 8 Ad Cuts and Mats 9-10-11 Advance Press Stories 13-15 Mat and Story 17 Mail Campaign 19 Exhibitors’ Accessories 20 Inside Back Cover Paper and Slide Back Cover Latest Comedy Releases Eve Unsell, Scenarist EVE UNSELL is one of the most gifted scenarists in the country as her work amply demonstrates. She has written many successful pictures and she is writing many more for Paramount and Artcraft stars. She has done excellent work in “The Marriage Price” as its reception by press and public doubtless will demonstrate. A Powerful Story HELEN TREMAINE, a society girl who belongs to an exclusive set, is courted bv Kenneth Gordon, an idler, and she considers herself practically engaged to him. She is loved by Frederick Lawton, a rich Westerner, a friend of her father’s, but she refuses to encourage his attentions. One day her father fails in business and committing suicide, he leaves his daughter penniless. Van Orden, a married flirt, long has had his eye upon Helen whose beauty tempts him and being rich, he offers to care for her. Helen is furious at the insult and he is attempting to embrace her when Lawton enters and knocks him down. Van Orden resolves to ruin Lawton in the stock market and he enlists the aid of Gordon in the enterprise. Helen refuses Lawton’s repeated offers of marriage and tries to earn her own living, but with little success. Gordon is engaged by Lawton to look after his interests in the West, and secretly aids Van Orden to ruin the man who has befriended him. Helen finally weds Lawton after he has given her a block of stock with the understanding that it had been intrusted to him by her father for safekeeping and that it belongs to her. Gordon convinces Helen that Lawton has tricked her and she gives him her stock to manipulate. He and Van Orden try to bear the stock in the market. Helen decides to leave her husband, but when she is packing up, she learns that the stock Lawton had given her was his own property and not her father’s. When word is received by her that Lawton has been ruined in the market, she gathers up her jewels, and offers them to Lawton in the hope that they may serve to retrieve part of his losses. It then develops that Van Orden and his crew and not Lawton, have been ruined, the latter having turned the tables upon them. Helen, penitent but happy, finds refuge in her husband’s arms. Emile Chautard, Director A DIRECTOR of extensive experience and sound judgment is Emile Chautard. He has directed many of Elsie Ferguson’s picture successes, and in “The Marriage Price,” his latest production, his manifold talents are exhibited with brilliant results. Strong Support A CAST of exceptional merit supports Miss Ferguson in this photoplay. The leading man is Wyndham Standing, one of the most finished actors of the screen. Others are Lionel Atwill, Robert Schnable, Maud Hosford, Marie Temper and Clairette Anthony.