Paramount Press Books (1919)

EXHIBITOR’S PRESS BOOK PRESS STORIES CHARLES KENMORE ULRICH, Editor j FAMOUS PLASTERS -LASKY CORPORATION AD CUTS and MATS Valuable Data for Exhibitors on Dorothy Dalton and Her Latest Paramount Photoplay “Extravagance” ON the roster of the screen, the name of Dorothy Dalton stands high. She is one of the most talented and popular stars identified with the silent drama and every photoplay in which she appears is bound to draw big business to any motion picture theatre. In her latest Thomas H. Ince-Paramount picture, “Extravagance,” she wears numerous rich gowns and gems, and this alone is likely to draw the feminine contingent so numerously that the S. R. O. sign will be displayed at every showing. Dorothy Dalton, Famous Star DEAUTIFUL, winsome, magnetic and unusually talented, Dorothy Dalton is one of the most famous screen stars in the country. She is a player of extraordinary versatility as the wide range of her characterizations amply indicate. Whether she be seen as a dancer in a Western mining camp, or a society woman of wealth in the most aristocratic social circles of Gotham, her art vests her characterization with remarkable verisimilitude, so that her naturalness is the most conspicuous feature of all her portrayals. John Lynch, Author OHN LYNCH, author of “Extravagance,” is a talented writer who formerly was a theatrical manager of prominence. He has written several screen stories, notably ''‘Hard Boiled,” which has been successfully adapted, but it is announced that his latest creation ranks as among his best. R. Cecil Smith, Scenarist A LL who saw “Hard Boiled,” Dorothy Dalton’s recent picture success, will recognize the genius of R. Cecil Smith in “Extravagance,” for he adapted b/oth stories to the screen. Mr. Smith TABLE OF CONTENTS Front Cover — Billing Inside Front Cover — How to Use the Press Book Page Editorial Chats 1 Production Cuts and Mats 2 Dorothy Dalton in “Extravagance” 3 Production Cuts and Mats 4 Cast and Story of “Extravagance” 5 Production Cuts and Mats 6 Exhibitor’s Notes 7 Production Cuts and Mats 8 Advertising Cuts and Mats 9-10-11 Advance Press Stories 13, 15 Special Mat Story 17 Mail Campaign 19 Accessories 20 Inside Book Cover Advertising Posters Book Cover Paramount Comedy Releases is recognized as a scenarist of judgment and skill, and he ranks as one of the best photoplaywrights in the country. A Powerful Story U ELEN DOUGLAS is the extravagant wife of Alan Douglas, a wealthy Wall Street operator. A friend, Billy Braden, seeing the fallacy of an artificial life in the city, has put sham behind him and is going West. He urges Douglas and his wife to follow his example. On the other hand, his business partner insists that they throw their all into an exchange deal to make a “killing.” Helen decides she would, rather be a paving stone in New York than a boulevard in a Western city. For this good advice she asks her husband to buy her a necklace. He refuses and they quarrel and she tries to forget her sorrow in sleep. She dreams her husband fails, forges and kills a pursuing policeman, with the result that he is condemned to the chair. As she pleads for mercy with the immovable judge she awakens. Hurriedly dressing she goes to the exchange and discovers a panic in the stocks in which her husband was speculating. In an effort to save himself he makes a wild appeal to her for her personal money and securities. She refuses him aid. Seeing himself ruined, Douglas in a frenzy, catches his wife by the shoulders and denounces her before the crowd as a woman who has taken all and given nothing. She stands firm, however, even as her husband stands over her threatening to strike. When he returns home that night Helen tells him she realizes what a life of pretense and sham they have lived, that Billy Braden was right — the city had robbed them of their ideals, their sincerity and had given nothing in return. She offers to him all her money to go to some new country where they may start life anew together and seeing before them a lifetime of happiness, he takes her into his arms. Victor L. Schertzinger, Director y ICTOR L. SCHERTZINGER v is a skilled director whose work is much admired. Pie piloted Charles Ray in many of his picture successes, and he is responsible for Miss Dalton’s recent successes, “Quicksand” and “Hard Boiled.” He has done excellent work in “Extravagance,” as press and public doubtless will agree. John Stumar, Cameraman OHN STUMAR has done exceptionally fine work in “Extravagance.” Mr. Stumar has a keen eye for the artistic. His skill with lightning and other technical effects are difficult to surpass. 1